Casio 2005 Annual Report Download - page 9
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Please find page 9 of the 2005 Casio annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Ourelectronicdictionary,which
reproducestheclearpronunciationofa
nativespeaker,supportsyourlanguage
learning.(ModelXD-LP4600)
ElectronicDictionarySalesintheJapaneseMarket(thousandunits)
0 1,000 2,000 3,000 4,000
05
(estimate)
3,300
04 3,350
03 3,200
Source:Compan
y
estimates;verticalaxisfi
g
uresrepresentcalendar
y
ears
High-endmodelsStandardmodels
Electronic
Dictionaries
Casio’selectronicdictionarieshaveamarketshareofover50%inJapan.The
CompanyestimatesthatsizeofthemarketforelectronicdictionariesinJapanin2004
was3.35millionunits.Althoughthemarketscaleisexpectedtoremainalmost
unchangedin2005,theCompanypredictssalesofhigh-end(high-performance,
high-priced)modelswillonceagainaccountforagreaterportionoftotalsalesin2005.
High-endproductsarenowprovingmorepopularasnewandconvenientfeatures–suchasa
largernumberofdictionaries–canbeofferedinonecompactdevice.Usersrangingfromjunior
andseniorhighschoolstudentstobusinessprofessionalsandseniorcitizensarendingthatthe
convenienceofelectronicdictionariesfarsurpassesthatofconventionalones.
Ourelectronicdictionariescanholdasmanyas80differentdictionarieswithoutcompromising
portability.Asearchthroughseveraldictionariescaneasilybeconductedforasingleitem.Ifyou
ndawordyoudon’tknowinadenition,youcan“jump”tothedenitionofthatwordinthe
sameoranotherdictionary.Wehaveincorporatedafeaturethatallowsforarecordofprevious
searches.
Thesefeatureshavebeenwellreceivedbyusers.Ourrecentmodelsoffersuperiortext
readabilitylikepaperdictionaries,haveanall-newfeaturethatallowsuserstolistentothe
pronunciationofforeignwordsandphrases,andareequippedwithmemorydevicesthatenable
thedictionariestobeexpanded.
Casioisexpandingitselectronicdictionaryoperationsinoverseasmarkets.Intheterm
endedMarch2005,weexpandedthescaleofoperationsinSouthKorea,Germanyand
Spanish-speakingcountries.InApril2005welaunchedsalesinChina,whichpromisestobea
hugemarketinthefuture.
Wewillworktomaintainourpositionastheleadingmanufacturerofelectronicdictionariesin
Japan,whileincreasingsalesinoverseasmarkets.Ourgoalistomakeourelectronicdictionary
thetopbrandforlanguagelearnersintheglobalmarket.
6CASIOCOMPUTERCO.,LTD.
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ANNUALREPORT2005