Casio 2005 Annual Report Download - page 10
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Please find page 10 of the 2005 Casio annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.DigitalCameras
In2004,thedigitalcameramarketinJapanwassluggish,butsalesinoverseasmarketsgrew
drasticallyyear-on-year,accordingtoguresprovidedbytheCameraandImagingProducts
Association(CIPA).InJapan,salesduring2005arenotexpectedtogrowbecauseofmarket
saturation.Incontrast,salesinoverseasmarketsareexpectedtocontinuegrowingsteadily.
BeginningwiththeExilimEXS-1,ourrstcredit-card-sizedcameralaunchedin2002,Casio
hascontinuedtopioneerthedevelopmentoftrulyinnovativecamerasthatanticipatefuture
needs,therebyoutpacingrivalsandcreatingnewmarkets.
Duringthereportingterm,weintroducedtheExilimEX-S100–theworld’srstdigitalcamera
withabuilt-intransparentceramiclens–andtheExilimEX-Z55,featuringalong-lifebatteryand
alargeLCDmonitor.TheseproductsprovedsopopularthatCasioproductswererankedamong
thetopgroupintermsofJapanesemarketsharetakenonanaveragefortheyear.InMarch
2005,welaunchedtheExilimEX-Z750,withalarge2.5-inchLCDforshootingandviewing
high-qualitymoviesinadditiontosnapshots,allwithoutcompromisingourpopularlongbattery
lifefeatureorthesizeofourLCDmonitors.
Ourbasicpolicyistocontinuebringingtomarkethighlydifferentiatedproducts.Thanksto
ourhighmarketshare,theExilimmodelhasachievedconsiderablebrandpowerintheJapanese
market.Inoverseasmarkets,however,themarketforcompactsizeddigitalcamerasisjust
startingtogrowstrongly.WewillapplythedifferentiationstrategydevelopedintheJapanese
markettoachieveacompetitiveadvantageoverseas,andtherebyraiseouroverseasmarket
share.
Ourcompactsizeddigitalcamera,
featuringalargeliquidcrystaldisplay,
letsyoutakebothstillphotosand
high-qualitymovies.(ModelEX-Z750)
DigitalCameraShipments(millionunits)
0 20 40 60 80
05
(estimate)
04
03
72.2
59.7
43.4
Source:Camera&Ima
g
in
g
ProductsAssociation(CIPA);verticalaxisfi
g
uresrepresentcalendar
y
ears
DomesticOverseas
8CASIOCOMPUTERCO.,LTD.
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ANNUALREPORT2005