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Casio’s฀Oceanus฀brand฀full-metal฀
solar-powered฀radio-controlled฀
watch฀is฀the฀crystallization฀of฀
its฀cutting-edge฀technologies.฀
(Model฀OCW-500DE-1AVER)
Estimated฀World฀Watch฀Production฀(Complete฀Watches฀and฀Movements)฀(million฀units)
0 500 1,000 1,500
04 1,345
03 1,295
02 1,245
Source:฀The฀Japan฀Clock฀&฀Watch฀Association;฀vertical฀axis฀fi
g
ures฀represent฀calendar฀
y
ears
Solar-Powered฀฀
Radio-Controlled
Watches
The฀timepieces,฀one฀of฀our฀stable฀businesses,฀continues฀to฀achieve฀a฀high฀level฀of฀protability.
฀ This฀category฀reported฀a฀substantial฀year-on-year฀rise฀in฀prots฀for฀the฀term฀ended฀
March฀2005.฀This฀is฀largely฀the฀result฀of฀a฀strategy฀targeting฀market฀expansion฀for฀our฀
high-value-added฀solar-powered฀radio-controlled฀watches.฀We฀increased฀our฀sales฀of฀this฀
product฀not฀only฀in฀Japan฀but฀also฀in฀overseas฀markets,฀and฀thereby฀raised฀this฀product’s฀
contribution฀to฀total฀revenue.
฀ These฀past฀few฀years,฀it฀has฀been฀difcult฀to฀achieve฀substantial฀growth฀in฀the฀saturated฀
timepiece฀market.฀However,฀the฀ability฀of฀radio-controlled฀watches฀to฀receive฀transmissions฀
of฀the฀ofcial฀local฀time฀has฀generated฀much฀interest.฀Casio฀launched฀its฀rst฀radio-controlled฀
watch฀in฀1995,฀since฀when฀sales฀have฀been฀rising฀steadily฀in฀line฀with฀expansion฀of฀geographic฀
locations฀where฀radio฀transmissions฀can฀be฀received.฀There฀are฀only฀a฀limited฀number฀of฀
manufacturers฀who฀can฀produce฀radio-controlled฀watches฀that฀are฀also฀solar-powered,฀and฀
Casio฀is฀the฀only฀company฀to฀commence฀sales฀on฀a฀global฀scale.
฀ In฀November฀2004,฀Casio฀launched฀the฀new฀Oceanus฀brand฀in฀Japan.฀The฀Oceanus฀line฀
features฀for฀the฀rst฀time฀the฀Company’s฀solar-powered฀radio-controlled฀watches฀in฀all-metal฀
nish.฀Because฀metal฀impedes฀transmissions฀of฀radio฀waves,฀conventional฀radio-controlled฀
watches฀were฀forced฀to฀use฀of฀antennas฀built฀within฀the฀watchbands,฀or฀it฀was฀necessary฀to฀use฀
non-metal฀materials฀for฀the฀back฀covers฀to฀maintain฀reception฀sensitivity.฀Oceanus,฀however,฀
has฀been฀made฀possible฀by฀ingenious฀technological฀advances฀that฀have฀increased฀antenna฀
sensitivity,฀in฀addition฀to฀a฀new฀type฀of฀mounting฀construction฀that฀modulates฀internal฀and฀
external฀noise.฀The฀full-metal฀construction฀allows฀for฀more฀sophisticated,฀elegant฀styles.฀
฀ With฀this฀brand฀at฀the฀core฀of฀our฀strategy,฀we฀aim฀to฀expand฀sales฀of฀our฀solar-powered฀
radio-controlled฀watches฀in฀the฀global฀market,฀and฀also฀to฀reinvigorate฀the฀watch฀market฀in฀
general.
6CASIO฀COMPUTER฀CO.,฀LTD.
7
ANNUAL฀REPORT฀2005