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52
S
E
G
MENT INF
O
RMATI
O
N BY
G
E
OG
RAPHI
C
AREA
M
illions o
f
ye
n
Japa
n
America
s
Europ
e
Ot
h
ers
Corporate an
d
E
l
iminations Conso
l
i
d
ate
d
2008
N
et sa
l
es:
U
n
a
ffi li
ated
custo
m
e
r
s
¥ 998,676 ¥ 1,141,560 ¥ 1,337,147 ¥ 616,778 ¥ — ¥ 4,094,161
I
nterse
g
men
t
2,318,521 3,758 4,329 670,678 (2,997,286) —
Tota
l
3,317,197 1,145,318 1,341,476 1,287,456 (2,997,286) 4,094,161
O
perating cost an
d
expense
s
2,757,356 1,136,288 1,314,942 1,247,156 (2,857,655) 3,598,087
Op
eratin
g
p
ro
fi
t
pgp
¥ 559,841 ¥ 9,030 ¥ 26,534 ¥ 40,300 ¥ (139,631) ¥ 496,074
Assets
¥ 1,908,675 ¥ 458,189 ¥ 477,571 ¥ 317,684 ¥ 807,815 ¥ 3,969,934
2007
Net
sa
l
es
:
U
na
ffi
liated customer
s
¥ 1,048,310 ¥ 1,329,47
9
¥ 1,499,821 ¥ 603,736 ¥ — ¥ 4,481,346
I
nterse
g
men
t
2,
4
9
4
,2
5
1
4
,608
3,
4
96
82
4
,8
44
(
3,327,199
)
—
T
ota
l
3
,54
2
,5
61
1,
33
4,
087
1,5
03
,
3
17 1,4
28
,5
80
(3,327,199
)
4,4
8
1,
3
4
6
O
perating cost an
d
expense
s
2
,
722
,
672 1
,
281
,
80
5
1
,
441
,
97
2
1
,
378
,
306
(
3,100,082
)
3
,
724
,
67
3
O
peratin
g
profi t ¥
8
1
9
,
889
¥ 5
2
,
282
¥
6
1,
3
4
5
¥ 5
0
,
2
74 ¥ (227,117
)
¥ 75
6
,
6
7
3
A
ssets ¥ 2,715,294 ¥ 506,29
5
¥ 732,579 ¥ 367,234 ¥ 191,223 ¥ 4,512,62
5
2006
Net
sa
l
es
:
U
na
ffi
liated customer
s
¥ 1
,
037
,
65
7
¥ 1
,
277
,
86
7
¥ 1
,
313
,
919 ¥ 527
,
316 ¥ — ¥ 4
,
156
,
759
I
nterse
g
men
t
2,3
11
,
4
82
4
,
7
64
3,
5
86
7
92,0
1
8
(
3,111,850
)
—
T
ota
l
3
,
3
4
9
,1
39
1,
282
,
631
1,
3
17,5
05
1,
3
1
9
,
33
4 (3,111,850
)
4,15
6
,75
9
O
perating cost an
d
expense
s
2,558,685 1,236,13
8
1,272,46
3
1,275,81
7
(
2,893,377
)
3,449,726
O
peratin
g
profi t ¥ 7
90,
454 ¥ 4
6,
4
93
¥ 45
,0
4
2
¥ 4
3,
51
7
¥ (218,473
)
¥ 7
0
7
,033
Assets
¥ 2,644,116 ¥ 432,00
1
¥ 682,381 ¥ 339,314 ¥ 424,103 ¥ 4,521,91
5
T
h
ousa
n
ds
o
f
U
.
S
.
do
ll
a
r
s
J
a
p
a
n
Am
e
ri
cas
E
uro
pe
Ot
h
e
r
s
Cor
p
orate and
Elimin
at
i
o
n
s
Co
n
so
li
dated
2008
Net
sa
l
es
:
U
na
ffi
liated customer
s
$ 10,974,462 $ 12,544,615 $ 14,693,923 $ 6,777,780 $ — $ 44,990,780
I
ntersegmen
t
25,478,252 41,297 47,572 7,370,088 (32,937,209) —
T
ota
l 36,452,714 12,585,912 14,741,495 14,147,868 (32,937,209) 44,990,780
O
peratin
g
cost and expense
s
30,300,615 12,486,681 14,449,913 13,705,011 (31,402,803) 39,539,417
O
perating pro
fi
t $ 6,152,099 $ 99,231 $ 291,582 $ 442,857 $ (1,534,406) $ 5,451,363
Assets
$ 20,974,451 $ 5,035,044 $ 5,248,033 $ 3,491,033 $ 8,877,087 $ 43,625,648
N
otes:
1
. General corporate expenses of ¥190,698 million (U.S.
$
2,096 million), ¥221,979 million and ¥202,328 million in the
y
ears ended December 31, 2008, 2007 and
2006, respective
ly
, are inc
l
u
d
e
d
in “Corporate an
d
E
l
iminations.
”
2. Corporate assets of ¥1,487,667 million (U.S.
$
16,348 million), ¥1,644,220 million and ¥1,860,933 million as of December 31, 2008, 2007 and 2006, respectivel
y
,
w
hich mainl
y
consist o
f
cash and cash equivalents, short-term investments, investments and corporate properties, are included in “Corporate and Eliminations.”
3. Se
g
ment in
f
ormation b
y
g
eo
g
raphic area is determined b
y
the location o
f
the Compan
y
or its relevant subsidiar
y
makin
g
the sale. The se
g
ments are de
fi
ned under
Japanese GAAP. In
g
roupin
g
o
f
se
g
ment in
f
ormation b
y
g
eo
g
raphic area, Japanese GAAP requires that consideration be
g
iven to
g
eo
g
raphic proximit
y
, as well as
similarities o
f
economic activities, interrelationships o
f
business activities and other similar
f
actors.