Canon 2008 Annual Report Download - page 29

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27
development throu
g
h improved customer service
and the provision o
f
business and consumer sup
-
p
ort. In a
dd
ition, we inten
d
to
b
oost investment in
ot
h
er emerging mar
k
ets in t
h
e region, inc
l
u
d
ing
the
Uk
r
a
in
e
a
n
d
K
a
z
akhsta
n.
Asia and Oceani
a
Canon (China) Co., Ltd. serves as the re
g
ional head
-
quarters
f
or sales and marketin
g
f
unctions in Asia,
exc
l
u
d
in
g
Japan an
d
Korea; Canon Austra
l
ia Pt
y
. Lt
d
.
for Oceania; and Canon Marketing Japan Inc. for Japan.
In Ja
p
an, sales dro
pp
ed 8.4% from the
p
revious
fi scal year to ¥868.3 billion, representing 21.2% of
Canon’s consolidated net sales
.
Aimin
g
to develop IT solutions into a core
b
usiness, Canon Mar
k
etin
g
Japan reor
g
anize
d
Grou
p
o
p
erations an
d
esta
bl
is
h
e
d
Canon IT So
l
u
-
tions Inc., w
h
ic
h
wi
ll
b
e merge
d
wit
h
Canon Net
-
w
o
r
k
Co
mm
u
ni
cat
i
o
n
s
In
c
. in 2009
.
In Asia and Oceania, sales climbed 4.5% year
on year to ¥729.9 billion, accounting for 17.8% of
consolidated net sales
.
Canon continued to step up sales promotions
in countries and re
g
ions recordin
g
stron
g
g
rowth,
suc
h
as C
h
ina
,
In
d
ia an
d
Vietnam. At t
h
e same
time, we em
p
hasized the value of customer contact
p
oints an
d
set u
p
new s
h
owrooms in cities suc
h
as
S
h
ang
h
ai an
d
Mum
b
ai.
Throughout Asia, we will continue to expand
contact
p
oints to im
p
rove after-sale service and call
centers in 2009. We will also implement sales and
marketin
g
initiatives into the new business areas o
f
lar
g
e-
f
ormat printers, pro
j
ectors and medical
equipment. In China, we will
f
ocus on expandin
g
b
usiness in secon
d
-tier cities an
d
cu
l
tivatin
g
new
customer se
g
ments.
In Austra
l
ia, Canon maintaine
d
strong mar
k
et
shares across all consumer product categories while
strengthening its business solutions
.
EOS Discover
y
seminars help spread the
j
o
y
of photo
g
raph
y
a
mong amateur ent
h
usiasts an
d
semi-pro p
h
otograp
h
ers
.
Over 500 Canon
ima
g
eRUNNERs have
b
een insta
ll
e
d
in
Fra
p
ort AG, the
o
perator o
f
Frank
f
urt
A
i
rport
i
n Germany.