Canon 2008 Annual Report Download - page 30

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28
Canon continues to contribute to the realization of a sustainable society by applying
tec
h
no
l
ogica
l
innovations an
d
re
d
ucing environmenta
l
b
ur
d
ens
.
CORPORATE SOCIAL RESPONSIBILITY
Canon’s Basic Approac
h
to CS
R
Canon’s corporate philosophy is kyosei
,
concisely
defi ned as “Living and working together for the
common good.” The Company promotes the
practice o
f
kyosei
in its daily working operations
i
and throu
g
h its numerous environmental conserva
-
tion an
d
socia
l
contri
b
ution activities a
ll
over t
h
e
wor
ld
. Aimin
g
to
b
ecome a tru
ly
exce
ll
ent
gl
o
b
a
l
corporation worthy of admiration and respect
wor
ld
wi
d
e, we are wor
k
ing towar
d
creating a
sustainable society and environment with our
customers, stockholders, employees and the local
communities in which we operate
.
Envir
o
nm
e
n
ta
l A
ct
ivi
t
i
es
Li
f
e Cycle Assessment Approac
h
Canon’s environmental approach be
g
ins from the
basic standpoint of life cycle assessment (LCA), a
method for reducing environmental burdens through-
out the entire product life cycle, from materials pro-
curement through production, transport and usage to
recycling. Even at the product design stage, we cut
waste b
y
reducin
g
the number o
f
material protot
y
pes
usin
g
di
g
ital mockups produced with 3D-CAD s
y
stems.
B
y
pursuin
g
tec
h
no
l
o
g
ica
l
innovations an
d
stream
l
in
-
in
g
operations, Canon aims to re
d
uce environmenta
l
burdens at every stage of the product life cycle
.
Environmenta
ll
y Conscious Pro
d
uct
s
Canon continuousl
y
searches for new wa
y
s to
en
h
ance its pro
d
ucts to
b
e more environmenta
ll
y
conscious. In 2008, Canon an
d
Toray In
d
ustries,
Inc., succeeded in jointly developing a bio-based
plastic—composed of more than 25% plant
-
derived material—that achieves the world’s highest
level o
f
fl
ame retardance
f
or bio-based plastics.
Canon intends to use the bio-based plastic in
exterior plastic parts
f
or its o
ffi
ce MFDs planned
f
or
r
elease
in 2009
.
Canon develops and applies ener
gy
-effi cient
technologies that reduce power consumption for
its products while designing products and their
packaging to cut down on the amount of material
used. For example, power consumption
f
or the
ink
j
et printer PIXMA MP630/MP638 was reduced
30% compared with the previous MP610 model.
Furthermore, packa
g
e volume
f
or the MP630
/
MP638 was re
d
uce
d
24% com
p
are
d
wit
h
t
h
e
MP610, thereby increasing load effi ciency per
s
h
ipping container
.
For the PowerShot E1 compact digital camera,
compared with the earlier PowerShot A560 model,
we reduced the volume o
f
the packaging box by
48% and the number o
f
pa
g
es in the manual
b
y
57% b
y
includin
g
an additional manual in
electronic
f
ormat.
Canon
p
romotes modal shifts to reduce CO
2
e
m
issio
n
s
re
l
ate
d
to pro
d
uct transportation.
Ca
n
o
n
U
.
S
.A. h
e
l
d
t
h
e Canon Forest
Pro
g
ram, a nation
-
wi
d
e promotiona
l
c
ampai
g
n that plants
a
tree
f
or every 10
C
anon env
i
ronmen
-
tall
y
conscious
pro
d
ucts registere
d
b
y
customers. The
c
ampaign ac
h
ieve
d
its
g
oal of 20,000 trees.