Canon 2006 Annual Report Download - page 46

44
SALES BY REGION
Thousands of
Millions of yen U.S.dollars
2006 Change 2005 Change 2004 2006
Japan ¥ 932,290 +8.9% 856,205 +0.8% 849,734 $ 7,834,370
Americas 1,283,646 +12.0 1,145,950 +8.2 1,059,425 10,786,941
Europe 1,314,305 +11.3 1,181,258 +8.0 1,093,295 11,044,580
Other areas 626,518 +9.8 570,778 +22.6 465,399 5,264,857
Total ¥4,156,759 +10.7 3,754,191 +8.3 3,467,853 $ 34,930,748
Note: This summary of net sales by region of destination is determined by the location of the customer.
level-model PIXMA MP160 all-in-ones, which contributed to a
stronger product lineup while also supporting favorable sales
growth for consumables.
Sales of business information products increased 2.4%, to
¥106,754 million (U.S.$897 million) in fiscal 2006, mainly due
to the growth in the demand for document scanner.
Sales of cameras continued to achieve significant sales
growth of 18.5% in fiscal 2006, totaling ¥1,041,865 million
(U.S.$8,755 million). The continued strong demand for digital
SLR cameras has fueled continued growth with particularly
strong sales for the advanced-amateur-model EOS 30D,
launched in the first half of 2006, and the EOS DIGITAL REBEL
XTi, launched in the second half. This, in turn, led to expanded
sales of interchangeable lenses for SLR cameras. Sales of com-
pact digital cameras also continued to expand steadily with the
introduction of 16 new models in 2006, including six stylish
ELPH-series models and 10 PowerShot-series models that cater
to a diverse range of shooting styles. As a result, unit sales of
digital cameras grew by more than 20% compared with the
previous year. Digital cameras accounted for 75% and 72%
and conventional film cameras accounted for 15% and 16% of
camera sales in fiscal 2006 and 2005, respectively. In the field
of digital video camcorders, the launch of consumer-market HDV
models equipped with Canon HD CMOS sensors contributed to
expanded sales, filling out the company’s digital camcorder
lineup along with MiniDV and DVD models. Video camcorders
accounted for the remaining 10% and 12% of camera sales in
fiscal 2006 and 2005, respectively. Sales of cameras constituted
25.1% of consolidated net sales in fiscal 2006.
Sales of optical and other products increased 13.7% in
fiscal 2006, to ¥423,807 million (U.S.$3,561 million). In the
optical and other products segment, while steppers, used in
the production of semiconductors, enjoyed steady demand
due to a significant increase in investment by manufacturers,
sales of optical products decreased amid declining demand
for aligners, used to produce LCD panels, due to restrained
investment by LCD manufacturers. As for the other products
included in the segment, the newly consolidated subsidiaries
last year contributed to significant sales growth. Sales of optical
and other products constituted 10.2% of consolidated net
sales in fiscal 2006.
Sales by Region
Ageographical analysis indicates that net sales in fiscal 2006
increased in every region.
In Japan, net sales increased by 8.9% in fiscal 2006 from
fiscal 2005. The results were mainly attributable to increased
sales of digital cameras and steppers, used in the production of
semiconductors and the significant sales growth of the newly
consolidated subsidiaries acquired last year.
In the Americas, net sales increased by 6.6% on a local
currency basis, mainly due to increased sales of digital cameras
and laser beam printers. Sales of digital cameras experienced
continued strong demand and benefited from the effect of
newly-launched products such as the EOS 30D, advanced-
amateur-model, and the EOS DIGITAL REBEL XTi. On a yen
basis, after accounting for the depreciation of the yen against
the U.S. dollar, net sales in the Americas increased by 12.0%.
In Europe, net sales increased by 4.3% on a local currency
basis mainly due to increased sales of digital cameras and laser
beam printers. On a yen basis, after accounting for the depre-
ciation of the yen against the euro, net sales in Europe grew
11.3% in fiscal 2006.
Sales in other areas increased by 9.8% on a yen basis in
fiscal 2006, reflecting overall sales growth, particularly in digital
cameras.
Asummary of net sales by region is provided below: