Canon 2006 Annual Report Download - page 23

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21
East and Africa. Canon aims to increase year-on-year
sales and profits in Europe for 2007 to mark its 50th
anniversary in Europe.
Japan, Asia and Oceania
Sales in Japan reached a record ¥932.3 billion, up
8.9% year on year, marking the fourth consecutive
year of sales and profit growth. Sales in Japan
accounted for 22.4% of consolidated net sales.
Canon Sales Co., Inc. changed its name to Canon
Marketing Japan, Inc. in April 2006 to reflect the
company’s strengthened focus on providing value-
creating information services that meet customer
needs. Canon Marketing Japan is bolstering its pres-
ence in the solutions and services business, and con-
tinues to strengthen its customer-focused operations.
Sales in China, Oceania and Asian countries
excluding Japan increased 9.8% year on year to
¥626.5 billion, representing 15.1% of consolidated
net sales. The Company recorded outstanding sales
increases of more than 30% in the high-growth
markets of China, India, Vietnam, and Thailand, with
growth in China in particular topping 36%.
Canon is working actively to attain greater
customer satisfaction in Asian markets by improving
education among its staff in sales, services and call
center operations. Canon is also promoting the
expansion of its solutions business and high-value-
added products for professionals, such as large-
format printers and digital SLR cameras. Moreover,
the Company is implementing region-specific strate-
gies to raise awareness and enhance the image of
the Canon brand throughout Asia.
Using a security card,
Canon’s MFD solutions
made it possible for
Interpolis, a Dutch
insurance company, to
realize their flexible
“Crystal Clear” concept
with no IT boundaries
Canon opened a showroom in Beijing to enhance communication
with customers and provide personalized service