Canon 2006 Annual Report Download - page 30

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28
OFFICE
IMAGING
PRODUCTS
Canon is strengthening
its solutions business
and working to boost
sales of color products.
The market for office imaging products is
seeing an overall shift toward color
models. While color models have largely
become the norm in offices in Japan,
there remains ample room for greater
expansion in Europe and the United
States. In response, Canon plans to
introduce high-value-added color prod-
ucts to reinforce competitiveness. At the
same time, demand is on the rise for
multifunction devices (MFDs) in the
SOHO markets of Europe and Asia, and
Canon expects significant growth still to
come. The Company is steadily expand-
ing sales of high-performance, low-end
MFDs to SOHO markets. By introducing
competitively priced models to high-
growth emerging markets, we aim to
expand underlying demand and increase
market share. In the Asian market for
office machines, led by China, Canon is
working to establish its service and
maintenance systems.
Canon is forging ahead with efforts to
strengthen its proposal-style solutions
business in order to bring greater efficiency
to customers’ businesses and contribute to
enhancing their performance. While
leveraging our Multifunctional Embedded
Application Platform (MEAP) technology,
which enables the customization of net-
work digital MFDs, we are improving the
training of solutions and sales staff to
provide optimal solutions that reduce total
costs in offices. Canon will actively extend
its solutions business worldwide.
Holding high expectations for its
imagePRESS digital color printing systems,
Canon is entering the POD market with a
view toward expanding its office imaging
business. The imagePRESS addresses the
needs of customers to create outstanding
color catalogs, brochures and all kinds of
documents. We foresee significant poten-
tial for this business in 2007 and beyond,
and will continue to expand our product
lineup to increase market share in the
commercial printing industry.
The year 2007 marks the 30th anniver-
sary of Canon color copying machines and
20th anniversary of digital color models,
demonstrating the instrumental role
Canon has played in opening new
frontiers for color copying machines.
Expecting growth of the market for color
models to continue, we will work vigor-
ously to boost sales of our color products
and make 2007 a truly memorable year.
Masaki Nakaoka
Chief Executive, Office Imaging Products
Operations
Office network color multifunction device