Canon 2002 Annual Report Download - page 23

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21
Digital Cameras, SLR Cameras,
Compact Cameras, Lenses,
Video Camcorders and Others
98 99 00 01 02
500,000
0
273,126
263,474
318,234
381,367
485,778
Sales results:
Cameras
(Millions of yen)
We anticipate that the EOS-1D and EOS-1Ds will dominate the professional-
use digital SLR camera market in 2003. Competition will further intensify in
the digital SLR camera market, but technological innovation should drive even
faster growth in the market itself. Canon will maintain its leadership by
shortening development lead times, staying ahead in technology development,
reducing production costs and reinforcing its sales and support structure.
Growth in the digital camera market has hindered demand for conventional
silver-halide SLR cameras, though Canon kept a firm grip on its worldwide
leadership of this market in 2002. Although the influence of digital camera
demand will expand, we will maintain our market leadership in the Japanese
and Western markets with new products such as the EOS REBEL Ti (EOS
300V), featuring a revolutionary new design emphasizing both operability
and appearance. We will also foster the silver-halide SLR camera markets and
strengthen our sales strategies in Asia, Eastern Europe and South America,
where lasting expansion is foreseen. At the same time, we will attempt to
revitalize the global market by introducing appealing new products.
The EOS-1Ds digital SLR camera features
our new CMOS sensor, the first digital
camera sensor in the world to generate
11.1-megapixel images with the same
dimensions as film.