Canon 2002 Annual Report Download - page 14

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Focusing on the Clean Earth
Campaign in the Americas
Canon U.S.A., Inc. continued social support
activities under the Clean Earth Campaign.
The Canon National Parks Science
Scholars Program, which awards scholar-
ships to doctoral students researching
conservation and environmental science,
was expanded throughout the Americas in
2002, and awards were presented to
students in Argentina, Canada, Mexico
and the United States. Canon U.S.A. also
renewed its support of Yellowstone
National Park through a grant to the
Yellowstone Park Foundation. Our digital
imaging products and solutions are being
used in a remotely operated visual analy-
sis system used to help protect the park’s
wildlife and create virtual field trips on
Yellowstone’s website.
WWF Partnership Recharged
in Europe
In December, Canon Europe Ltd. renewed
its sponsorship agreement with WWF, the
conservation organization, for a third term.
Under the two-year agreement, Canon
and WWF will continue to raise awareness
of the environment through joint commu-
nications activities, such as audience-
specific educational projects, product and
retail promotions, a unified presence at
trade fairs and events, and internal pro-
grams to boost employee morale. Canon
Europe became WWF’s first Conservation
Partner in 1998. We have since helped
WWF enhance, completely digitize and
make its superb image collection available
online to its offices around the world.
Digital Creativity Recognized
The third Canon Digital Creators Contest
was held in 2002 and culminated in an
awards ceremony and exhibition held in
Tokyo in December. This competition,
started in 2000 with the goal of discover-
ing and supporting new talent among the
creators of new generations in digital
visual expression, has continued to grow,
and in 2002 we added four new global
collection sites to accept submissions.
As a result, more than 5,000 works were
received in the Digital Photo (Print),
Digital Graphics/Illustration (Print), Digital
Movie and Web divisions. As a leader in
products and services based on digital
imaging technologies, Canon will continue
philanthropic programs using its products
and support for the creative activities of
digital imaging artists.
Fostering new talent in digital creativity
Canon believes that being a good corporate citizen
means supporting programs that benefit society and
the environment around the world.
Supporting research that benefits society
through programs under Canon U.S.A.’s
Clean Earth Campaign
James Leipnik, Canon Europe’s Chief of
Communications and Corporate Relations
(right), and Paul Steele, WWF International’s
Chief Operating Officer, signing the renewal
12
Philanthropic Activities: Investing in the Future
©
WWF