Build-A-Bear Workshop 2013 Annual Report Download - page 7

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In 2013, we made significant strides on our stated
three-pronged strategy to return North American
retail to sustainable long-term profitable growth.
Recent research validated that our core
interactive, experiential retail concept was
just as relevant as when the company started
and as highlighted in the previous section the
Build-A-Bear brand is strong. We identified
the key aspects of our business that needed
to be fixed in order to return to profitability
with three areas of focus: optimizing our real
estate, resetting the consumer value equation
and rationalizing our expenses.
New leadership in the CEO role was brought
in to improve results and to develop an
expanded strategic business model to drive
future growth. As we move forward, we will
evolve our current strategies to deliver our
broader objectives employing a consumer-
centric, brand-focused, data-informed
business approach.
The passion and commitment of our
associates to our brand and business
was recognized for the 6th year in a row
as we were named to the 2014 FORTUNE
100 Best Companies to Work For® List.
Strong Plan
THE RETURN TO SUSTAINABLE LONG-TERM PROFITABILITY IS BUILT ON OUR
our
three-
pronged
strategy
1. Optimize Real Estate
2. Reset Consumer Value Equation
3. Rationalize Expenses
BUILD- A-BEAR WORKSHOP, INC. 2013 ANNUAL REPORT 5