Build-A-Bear Workshop 2013 Annual Report Download - page 41

Business Conduct Policy
The Board of Directors has adopted a Business Conduct Policy
applicable to our directors, officers and employees, including all
executive officers. The Business Conduct Policy has been posted
in the Investor Relations section of our corporate website at http://
ir.buildabear.com. We intend to satisfy the amendment and waiver
disclosure requirements under applicable securities regulations by
posting any amendments of, or waivers to, the Business Conduct
Policy on our Web site.
The information appearing under the caption “Committee Charters,
Corporate Governance Guidelines, Business Conduct Policy and
Code of Ethics” in the Proxy Statement is incorporated by reference in
response to this Item 10.
Executive Officers and Key Employees
Sharon Price John, 50, was appointed to the Board of Directors on
June 3, 2013 in connection with her employment as Chief Executive
Officer and Chief President Bear of the Company after being
recommended to our Board by a third-party search firm. From
January 2010 through May 2013, Ms. John served as President of Stride
Rite Children's Group LLC, a division of Wolverine World Wide, Inc.,
which designs and markets footwear for children. From 2002 through
2009, she held positions of broadened portfolio and increased
responsibility at Hasbro, Inc., a multinational toy and board game
company, including as General Manager & Senior Vice President of
its U.S. Toy Division from 2006 to 2008 and General Manager & Senior
Vice President of its Global Preschool unit from June 2008 through
2009. Ms. John also founded and served as Chief Executive Officer of
Checkerboard Toys; served as Vice President, U.S. Toy Division with
VTech Industries, Inc.; and served in a range of roles at Mattel, Inc.
She started her career in advertising, overseeing accounts such as
Hersey and the Snickers/M&M Mars business.
Gina Collins, 41, joined Build-A-Bear Workshop in January 2014
as Chief Marketing Officer and Brand Bear. Prior to joining the
Company, Ms. Collins was at The Coca-Cola Company from
December 2001 to January 2014 in various senior leadership roles
of increasing responsibility, including Area Vice President, North
America, Entertainment Marketing from April 2012 to January 2014,
Group Director, North America, Strategic Marketing from April 2010
to March 2012, and Global Director, Media and Interactive Marketing
Procurement from January 2008 to March 2010. Before joining The
Coca-Cola Company, Ms. Collins was a Principal/Senior Analyst at
American Management Systems (CapGemini).
Eric Fencl, 51, joined Build-A-Bear Workshop in July 2008 as Chief
Bearrister—General Counsel. In 2009 he assumed responsibility for
international franchising and human resources and in November
2013 was appointed Corporate Secretary. He now holds the title of
Chief Bearrister, General Counsel, International Franchising and
Secretary. Prior to joining the Company, Mr. Fencl was Executive Vice
President, General Counsel and Secretary for Outsourcing Solutions
Inc., a national accounts receivable management firm from August
1998 to June 2008. From September 1990 to August 1998, he held legal
positions for Monsanto Company, McDonnell Douglas Corporation
and Bryan Cave LLP. Mr. Fencl began his career in 1984 as an auditor
with Arthur Young & Company.
Dave Finnegan, 44, joined Build-A-Bear Workshop in December
1999 as Director Inbearmation Technology and was named Chief
Information Bear in January 2007, adding logistics responsibilities
in March 2009 to become Chief Information and Logistics Bear, and
in March 2010 he became Chief Information Bear. Prior to joining
the Company, Mr. Finnegan held information systems management
positions at Novell, Inc and Interchange Technologies Inc.
Tina Klocke, 54, has been our Chief Financial Bear since November
1997, our Treasurer since April 2000, and served as our Secretary from
February 2004 until November 2013. In March 2009, she assumed
responsibility for store operations and in July 2011, she assumed
responsibility for logistics and warehousing. From July 2011 until
March 2013, she was responsible for merchandise planning. She
now holds the title of Chief Operations and Financial Bear. Prior
to joining the Company, Ms. Klocke was the Controller for Clayton
Corporation, a manufacturing company, where she supervised all
accounting and finance functions as well as human resources. Prior
to joining Clayton Corporation in 1990, she was the controller for
Love Real Estate Company, a diversified investment management and
development firm. Ms. Klocke began her career in 1982 with Ernst &
Young LLP.
Kenneth Wine, 51, joined Build-A-Bear Workshop in December 2012
as Chief Merchandise Bear. Prior to joining the Company, Mr. Wine
was Senior Vice President of Merchandising at Weissman Designs for
Dance, a national dancewear retailer, from June 2008 to December
2012, and Director of Merchandising at Oriental Trading Company, a
direct retailer of value-priced party supplies, arts and crafts, school
supplies, toys and novelties, from January 2007 to May 2008. Prior to
that Mr. Wine held senior merchandising positions with Lands’ End,
American Girl, Woolrich, Inc. and Polo Ralph Lauren.
ITEM 11. EXECUTIVE COMPENSATION
The information contained in the sections titled “Executive
Compensation” and “Board of Directors Compensation” in the
Proxy Statement is incorporated herein by reference in response
to this Item 11.
BUILD- A-BEAR WORKSHOP, INC. 2013 FORM 10-K 31