Build-A-Bear Workshop 2011 Annual Report Download - page 4

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HEAR ME In 2011, our
Hear Me station underwent a
technological make over. This
highly interactive, self-service
touchscreen kiosk features higher
quality sounds and a larger
selection. Updates to this process
will increase opportunities for
customization and personalization,
sound sales and fun for our
Guests. This will be an integral
part of all store remodels and
new store designs.
FASHIONABLE FUN FUR EVERYONE
We stay on the cutting edge of furry
fashion! By partnering with popular brands
in fashion and entertainment like Justice®
,
SKECHERS® and Disney®
, we offer designs
that mirror clothing Guests have in their
own closets. Our furry friends remain
up to date with the latest looks seen
in schools, malls, movies and on TV.
THE UNITED KINGDOM In 2011, we opened
five stores in the United Kingdom, which brings
our company-owned store total to 58 stores in
the United Kingdom and Ireland. Our presence
in the United Kingdom will continue our mission
to spread smiles to Guests around the globe.
As we celebrate 15 years of friendsh
connecting with a new generation of G
presence in the retail environment as w
of mind for our Guests by staying at t
new areas of play and continuing t
1 5 y e
of fun and f