Build-A-Bear Workshop 2011 Annual Report Download - page 29

BUILD-A-BEAR WORKSHOP, INC. 2011 FORM 10-K
PART II
ITEM 5. MARKET FOR REGISTRANT’S COMMON
EQUITY, RELATED STOCKHOLDER
MATTERS AND ISSUER PURCHASES OF
EQUITY SECURITIES
Our common stock is listed on the New York Stock Exchange
(NYSE) under the symbol “BBW.” Our common stock
commenced trading on the NYSE on October 28, 2004. The
following table sets forth the high and low sale prices of our
common stock for the periods indicated.
Fiscal 2011 Fiscal 2010
High Low High Low
First Quarter $8.66 $6.00 $7.43 $4.50
Second Quarter $7.00 $5.53 $9.76 $6.37
Third Quarter $6.63 $4.60 $7.45 $4.85
Fourth Quarter $8.80 $4.37 $9.24 $5.54
As of March 12, 2012, the number of holders of record
of the Company’s common stock totaled approximately 2,544.
PERFORMANCE GRAPH
The following performance graph compares the 60-month
cumulative total stockholder return of our common stock, with
the cumulative total return on the Russell 2000®Index and an
SEC-defined peer group of companies identified as
SIC Code 5600-5699 (the “Peer Group”). The Peer Group
consists of companies whose primary business is the
operation of apparel and accessory retail stores. Build-A-Bear
Workshop is not strictly a merchandise retailer and there is a
strong interactive, entertainment component to our business
which differentiates it from retailers in the Peer Group.
However, in the absence of any other readily identifiable peer
group, we believe the use of the Peer Group is appropriate.
The performance graph starts on December 30, 2006
and ends on December 30, 2011, the last trading day prior
to December 31, 2011, the end of our fiscal 2011. The
graph assumes that $100 was invested on December 30,
2006 in each of our common stock, the Russell 2000 Index
and the Peer Group, and that all dividends were reinvested.
These indices are included only for comparative purposes
as required by Securities and Exchange Commission rules
and do not necessarily reflect management’s opinion that such
indices are an appropriate measure of the relative
performance of the common stock. They are not intended to
forecast the possible future performance of our common stock.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Dec.
2006
Dec.
2007
Jan.
2009
Jan.
2010
Jan.
2011
Dec.
2011
Build-A-Bear Workshop, Inc.
100.00
100.00
100.00
* $100 invested on 12/31/06 in stock or index, including reinvestment of dividends.
51.82
99.17
80.49
16.63
66.01
49.54
17.45
82.89
87.28
27.27
105.14
111.19
30.19
100.75
124.89
The Russell 2000 Index
SIC Codes 5600-5699
$120
$100
$80
$60
$40
$140
$20
$0
Jan.
2009
Dec.
2007
Dec.
2011
Dec.
2006
Jan.
2011
Jan.
2010
ISSUER PURCHASES OF EQUITY SECURITIES
Period
(a)
Total Number of
Shares
(or Units)
Purchased(1)
(b)
Average
Price Paid
Per Share
(or Unit)
(c)
Total Number of
Shares (or Units)
Purchased as Part of
Publicly Announced
Plans or Programs(2)
(d)
Maximum Number
(or Approximate
Dollar Value) of
Shares (or Units)
the May Yet Be
Purchased Under
the Plans or
Programs(2)
Oct. 2, 2011 — Oct. 29, 2011 517,148 $5.29 516,490 $10,817,301
Oct. 30, 2011 — Nov. 26, 2011 314,588 $6.69 314,588 $ 8,711,999
Nov. 27, 2011 — Dec. 31, 2011 128 $8.69 — $ 8,711,999
Total 831,864 $5.82 831,078
(1) Includes shares of our common stock delivered to us in satisfaction of the tax withholding obligation of holders of restricted shares which vested during the
quarter. Our equity incentive plans provide that the value of shares delivered to us to pay the withholding tax obligations is calculated as the closing trading price
of our common stock on the date the relevant transaction occurs.
(2) On February 23, 2012, we announced the further extension of our $50 million share repurchase program of our outstanding common stock until March 31,
2013. The program was authorized by our board of directors. Purchases may be made in the open market or in privately negotiated transactions, with the level
and timing of activity depending on market conditions, applicable regulatory requirements, and other factors. Purchase activity may be increased, decreased or
discontinued at any time without notice. Shares purchased under the program are subsequently retired. As of March 12, 2012, we had $8.7 million of
availability under the program.
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