Blizzard 2011 Annual Report Download - page 91

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ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
FINANCIAL INFORMATION
For the Year Ended December 31, 2011 and 2010
(Amounts in millions)
Year Ended
December 31, 2011 December 31, 2010 $ Increase % Increase
Amount % of Total Amount % of Total (Decrease) (Decrease)
GAAP Net Revenues by Geographic Region
N
orth America $2,405 50 % $2,409 54 % $(4) - %
Europe 1,990 42 1,743 39 247 14
Asia Pacific 360 8 295 7 65 22
Total consolidated GAAP net revenues 4,755 100 4,447 100 308 7
Change in Deferred Net Revenues (1)
N
orth America (154) 166
Europe (104) 159
Asia Pacific (8) 31
Total changes in net revenues (266) 356
Non-GAAP Net Revenues by Geographic Region
N
orth America 2,251 50 2,575 54 (324) (13)
Europe 1,886 42 1,902 39 (16) (1)
Asia Pacific 352 8 326 7 26 8
Total non-GAAP net revenues (2) $4,489 100 % $4,803 100 % $(314) (7)%
1 We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred net revenues.
2 Total non-GAAP net revenues presented also represents our total operating segment net revenues.
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