Blizzard 2011 Annual Report Download - page 9

Download and view the complete annual report

Please find page 9 of the 2011 Blizzard annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 94

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94

ACTIVISION BLIZZARD, INC.
PAGE SEV EN
Innovation Delivered
Record Digital Revenues
29%
2009 2009
27%
32%
2010 2010
32%
34%
2011 2011
35%
— GAAP DIGITAL REVENUES —
AS PERCENTAGE OF TOTAL
— NON-GAAP DIGITAL REVENUES(1) —
AS PERCENTAGE OF TOTAL
$1.64
BILLION
$1.56
BILLION
(1)Non-GAAP—for a full reconciliation
see tables at the end of the annual report.