Blizzard 2011 Annual Report Download - page 22
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Consolidated Statements of Operations Data
The following table sets forth consolidated statements of operations data for the periods indicated in dollars and as a
percentage of total net revenues (amounts in millions):
For the Years Ended December 31,
2011 2010 2009
Net revenues:
Product sales ..................................................................................................... $3,257 68% $3,087 69% $3,080 72%
Subscription, licensing, and other revenues..................................................... 1,498 32 1,360 31 1,199 28
Total net revenues ....................................................................................... 4,755 100 4,447 100 4,279 100
Costs and expenses:
Cost of sales—product costs ............................................................................ 1,134 24 1,350 31 1,432 33
Cost of sales—online subscriptions ................................................................. 238 5 241 5 212 5
Cost of sales—software royalties and amortization ........................................ 218 5 338 8 348 8
Cost of sales—intellectual property licenses ................................................... 165 3 197 4 315 7
Product development ........................................................................................ 646 14 635 14 627 15
Sales and marketing ......................................................................................... 545 11 516 12 544 13
General and administrative .............................................................................. 456 10 375 8 395 9
Impairment of intangible assets ....................................................................... — — 326 7 409 10
Restructuring .................................................................................................... 25 — — — 23 1
Total costs and expenses ............................................................................. 3,427 72 3,978 89 4,305 101
Operating income (loss) ........................................................................................ 1,328 28 469 11 (26) (1)
Investment and other income, net ......................................................................... 3—23 1 18 1
Income (loss) before income tax expense ............................................................. 1,331 28 492 12 (8) —
Income tax expense (benefit) ................................................................................ 246 574 2 (121) (3)
Net income ............................................................................................................ $1,085 23% $418 10% $113 3%
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