Blizzard 2004 Annual Report Download - page 9

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Please find page 9 of the 2004 Blizzard annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Developing
the games that audiences crave
In video games, great gameplay rules. The foundation for Activision’s success has been
our ability to develop franchises from which we can produce high-quality entertainment
products year after year. Innovation, technical achievements and compelling gameplay
experiences have made us a leading developer for the PC and console platforms. At the
core of our success is our proprietary “Greenlight Process,” a disciplined methodology for
the selection, development, production and quality assurance of our titles.
With our recent acquisition of Infinity Ward, we now have eight wholly owned studios and
employ more than 700 of the best artists, programmers, designers and storytellers in the
industry. In addition to our own studio operations, we have forged long-term partnerships
with some of the premier independent developers including id Software, Peter Molyneaux’s
Lionhead Studios and The Creative Assembly. Each of these extraordinarily talented
development teams continues to revolutionize the game development process through
their technical mastery and originality.