Blizzard 2004 Annual Report Download - page 58

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Resources are allocated to each of these segments using information on their respective net revenues and operating
profits before interest and taxes.
The accounting policies of these segments are the same as those described in the Summary of Significant Accounting
Policies. Transactions between segments are eliminated in consolidation.
Information on the reportable segments for the three years ended March 31, 2004 is as follows (amounts in thousands):
Year ended March 31, 2004 Publishing Distribution Total
Total segment revenues $665,732 $281,924 $947,656
Revenue from sales between segments (67,859) 67,859 —
Revenues from external customers $597,873 $349,783 $947,656
Operating income $ 93,223 $ 16,594 $109,817
Total assets $859,874 $108,943 $968,817
Year ended March 31, 2003
Total segment revenues $615,975 $248,141 $864,116
Revenue from sales between segments (57,462) 57,462 —
Revenues from external customers $558,513 $305,603 $864,116
Operating income $ 79,139 $ 15,708 $ 94,847
Total assets $619,132 $ 85,684 $704,816
Year ended March 31, 2002
Total segment revenues $549,508 $236,926 $786,434
Revenue from sales between segments (50,632) 50,632 —
Revenues from external customers $498,876 $287,558 $786,434
Operating income $ 68,675 $ 11,899 $ 80,574
Total assets $455,432 $101,455 $556,887
Geographic information is based on the location of the selling entity. Revenues from external customers by geographic
region were as follows (amounts in thousands):
Year ended March 31, 2004 2003 2002
United States $446,812 $432,261 $404,905
Europe 479,224 413,125 368,799
Other 21,620 18,730 12,730
Tota l $947,656 $864,116 $786,434
Activision, Inc. — 2004 Annual Report
page 61