Blizzard 2004 Annual Report Download - page 8

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Please find page 8 of the 2004 Blizzard annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Innovative
marketing programs that drive sales
Aggressive marketing is not a new concept at Activision. In support of our fiscal year
2004 holiday titles, we increased our trade and consumer marketing programs and raised
awareness for our products through in-store merchandising, as well as in-theater, print,
online and television advertising. This strategy drove sales of our key titles at launch and
for several months post launch.
In fiscal year 2005, the company will continue to focus on initiatives that will broaden
consumer awareness of our games. We are partnering with our retailers on new programs
that mark a series of firsts for our company and the industry. This year we introduced
pre-order programs at several key accounts and were successful in having our products
removed from glass cases and showcased in floor displays at our top retail accounts.