Blizzard 2004 Annual Report Download - page 20

Download and view the complete annual report

Please find page 20 of the 2004 Blizzard annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 73

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73

Publishing Net Revenue by Product Line
Publishing net revenues increased 8% from $616.0 million for the year ended March 31, 2003 to $665.7 million
for the year ended March 31, 2004. The following table details our publishing net revenues by platform and as a
percentage of total publishing net revenues for the years ended March 31, 2004 and 2003 (in thousands):
Year Ended % of Year Ended % of
March 31, Publishing March 31, Publishing Increase/ Percent
2004 Net Revenues 2003 Net Revenues (Decrease) Change
Publishing Net Revenues
PC $132,369 20% $ 99,893 16% $ 32,476 33%
Console
PlayStation 2 289,048 43% 260,307 42% 28,741 11%
Microsoft Xbox 145,111 22% 75,329 12% 69,782 93%
Nintendo
GameCube 52,909 8% 74,694 12% (21,785) (29%)
PlayStation 20,843 3% 52,722 9% (31,879) (60%)
Other 507 —% 3,064 1% (2,557) (83%)
Total Console 508,418 76% 466,116 76% 42,302 9%
Hand-held
Game Boy Advance 24,621 4% 44,060 7% (19,439) (44%)
Game Boy Color 324 —% 5,906 1% (5,582) (95%)
Total Hand-held 24,945 4% 49,966 8% (25,021) (50%)
Total Publishing
Net Revenues $665,732 100% $615,975 100% $ 49,757 8%
Personal Computer Net Revenue
(In thousands) % of % of
March 31, Publishing March 31, Publishing Increase/ Percent
2004 Net Revenue 2003 Net Revenue (Decrease) Change
$132,369 20% $99,893 16% $32,476 33%
Net revenue from sales of titles for the PC increased 33% from $99.9 million for the year ended March 31, 2003
to $132.4 million for the year ended March 31, 2004. Though the number of premium PC titles released in fiscal
2004 remained relatively consistent with fiscal 2003, certain of our fiscal 2004 releases, Call of Duty, Empires: Dawn
of the Modern World and, in select European markets, Jedi Knight: Jedi Academy, performed very well in both the domestic
and international markets. According to NPD Group, a third-party sales tracking agency, Call of Duty was the number
one selling PC title in North America during the quarter of its release, our third quarter of fiscal 2004. We expect
fiscal 2005 PC publishing net revenues to increase as a percentage of total publishing net revenues over fiscal 2004
reflecting the release of more PC titles in fiscal 2005, including the highly anticipated Doom 3.
Management’s Discussion and Analysis of Financial Condition
and Results of Operations
Activision, Inc. — 2004 Annual Report
page 22