Barclays 2010 Annual Report Download - page 33

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Citizenship KPIs continued
Definition Why it’s important to the business and management
Group Employee Opinion Survey (EOS)
Proud to be Barclays
Employee opinions surveys are used across the
organisation to understand our employees’ views
and prioritise management actions in order to
meet employee needs. This KPI is a calibration
of different survey scores across Barclays for
a question measuring sense of pride in being
associated with or working for Barclays.
The average scores for each year are given.
Understanding levels of employee engagement and sense
of commitment to Barclays is important as there is a strong
correlation between these factors and our employees’
commitment to serving the needs of our customers and clients.
10 83%
09 81%
08 81%
Percentage of senior managers who are female
The number of female colleagues who are
working across all Barclays businesses at the
senior management level as a percentage of
the total senior manager population.
Diversity is important to Barclays as we believe that only through
access to the most diverse pool of talent will we recruit and retain
the most talented individuals to serve our customers and clients.
The number of females at the senior management level has
remained flat demonstrating that there is still work to be done
to increase the number of women reaching and retaining roles
at this level of management.
10 24%
09 24%
08 25%
Previously reported KPIs:
KPIs are updated periodically as our strategy and execution priorities evolve. Measures no longer identified as KPIs that were reported in the prior year
are as follows:
Measures 2010 2009 2008
Total shareholder returna1st quartile 1st quartile 2nd quartile
Economic (loss)/profit (£2,488m) 1,890m) £1,173m
Tier 1 ratio 13.5% 13.0% 8.6%
Loan funding ratio 77% 81% 93%
Average term of unsecured liabilities 30 months 26 months 14 months
UK Retail Banking customer satisfaction 64.0% 62.5% n/a
Barclaycard International – number of customers 10.5m 10.8m 11.8m
Number of distribution outlets outside the UK 2,906 3,603 3,158
Proportion of Global Retail and Commercial Banking international income Replaced by income by geography following Group reorganisation
Net lending in Barclays Commercial Bank Replaced by Gross new lending to UK households and businesses
Note
a 2010 peer group comprises: Bank of America, BBVA, BNP Paribas, Credit Suisse, Deutsche
Bank, HSBC, JP Morgan, Morgan Stanley, Santander, Société Générale and UniCredit.
2009 and 2008 peer group includes Citigroup, Lloyds Banking Group, Royal Bank of
Scotland and UBS, but excludes Bank of America, Credit Suisse, Morgan Stanley and
SocGénérale.
Barclays PLC Annual Report 2010 www.barclays.com/annualreport10 31
Strategy Risk management and governance Financial statements Shareholder informationPerformanceAbout Barclays