Barclays 2010 Annual Report Download - page 32

Income growth KPIs
Definition Why it’s important to the business and management
Total income
Defined as total income net of insurance claims. Total income is a key indicator of financial performance to many
of our stakeholders and income growth a key execution priority
for Barclays management.
Group total income increased 8% to £31.4 billion.
10 – £31,440m
09 – £29,123m
08 – £21,199m
Income by geography
Defined as total income net of insurance
claims generated in distinct geographic
segments. Geographic segmental analysis is
based on customer location and the definition
of the countries within each region are
provided in the glossary.
The goal of increasing the international diversification of our
income helps to reduce risk by providing exposure to different
economic cycles and is demonstrated by our ratio of non-UK
to UK business income.
Citizenship KPIs
Definition Why it’s important to the business and management
Gross new lending to UK households
and businesses
Defined as lending to UK households and
those businesses with UK-based activities.
We have remained ‘open for business’ during the economic
downturn, and are focused on lending responsibly to our customers
and clients around the world. In 2009, we committed to make an
additional £11 billion of credit available to the UK economy, and
by the end of 2009, we had lent an additional £35 billion to UK
households and businesses. Supporting customers in difficulty
has never been more critical, but providing access to credit must
be based on the ability to repay. We increased our lending across
the UK to £43 billion in 2010, including £7.5 billion arising from the
acquisition of Standard Life Bank.
We see this as an important performance metric and have formally
measured UK gross lending since 2009.
10 – £43bn
09 – £35bn
08 – n/a
Global investment in our communities
Defined as Barclays total contribution to
supporting the communities where we operate.
The success and competitiveness of a business and the extent
to which it contributes to and is integrated in the communities
in which it operates are closely related. We are committed to
maintaining investment in our communities for the long-term both
in good times and in bad. This performance metric demonstrates
the consistency of our commitment over time.
10 – £55.3m
09 – £54.9m
08 – £52.2m
Colleagues involved in volunteering,
regular giving and fundraising initiatives
Defined as the total number of Barclays
employees taking part in volunteering,
giving or fundraising activities.
Barclays community investment programme aims to engage
and support colleagues around the world to get involved with
our main partnerships, as well as the local causes they care about.
Harnessing their energy, time and skills delivers real benefit to local
communities, to their own personal development and to their
engagement with Barclays.
10 – 62,000
09 – 58,000
08 – 57,000
Key performance indicators
continued
Geographic split of income
2010
%
2009
%
2008
%
UK & Ireland 40 45 57
European Region 15 15 19
Americas 25 22 0
Africa 15 14 17
Asia 54 7
30 Barclays PLC Annual Report 2010 www.barclays.com/annualreport10