Bank of Montreal 1997 Annual Report Download - page 9

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Bank of Montreal 180th Annual Report 1997 7
Pathways a new financial
retail centre
In today’s marketplace, the consumer
rules. To be successful, retailers
including Bank of Montreal must
offer outstanding products and
services in a warm, friendly and posi-
tive environment.
Pathways financial growth centre
is a new concept in community retail
banking that transforms the tradi-
tional branch into a modern financial
retail centre.
By coupling the latest technology
with personal professional advice in a
relaxed, informal setting, Pathways
delivers all the personal and product
information our customers need to
set their financial goals and explore
their options for meeting them.
Banking “shoppers” can explore
their options by using interactive
computer kiosks, by viewing a wide
selection of videotapes or by participat-
ing
in live presentations given by
expert speakers at the centre’s theatre.
The first Pathways financial
growth centre opened in Burlington,
Ontario in May, and will serve as the
model for future Pathways in regional
shopping malls throughout Canada.
Investore
TM
the“retail experience”
comes to investing
The “information revolution” that has
transformed the global economy has
also empowered financial customers
with new abilities and opportunities to
plan their financial futures. At the
same time, their expectations for ser-
vice, advice and counsel have also
increased. That’s why Bank of Montreal
has created Investore a money
management boutique that gives our
customers the opportunity to “shop”
for personal financial services.
Investore provides our customers
with all the information, access
and
professional advice they need to
make sound investment decisions
quickly and easily.
Targeted to both the novice and
the sophisticated investor, our stand-
alone Investore Sales Centres enable
customers to identify their personal
investment needs and match them
with the appropriate products and
services offered by any of the Bank of
Montreal Group of Companies.
With its interactive touch-
screen computers, unique design
and vibrant colours, Investore
invites and encourages cus-
tomers to browse in the
resource centre, surf the
Internet or attend
daily in-house
financial seminars.
Investore’s successful debut
in Toronto will be followed by a roll-
out of six stores in major centres
across Canada.
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