Bank of Montreal 1997 Annual Report Download - page 14

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Bank of Montreal 180th Annual Report 199712
Bank of Montreal’s corporate clients
to make prudent financial decisions.
Market research – knowing
our customers better
In today’s marketplace, success hinges
on developing a new and deeper level
of understanding of the wants, needs
and aspirations of our more than
11 million customers in Canada, the
United States and Mexico.
By harnessing the latest marketing
technologies, including “data mining,”
advanced customer segmentation tech-
niques
and other quantitative analyses,
Bank of Montreal is able to develop
a clear and detailed profile of the mar-
kets and customers we serve.
In both Canada and the United States,
we are committed to becoming the
learning bank. We have developed the
new capabilities, programs and
approaches needed to make the tran-
sition from a transaction-based
company to a knowledge-based solu-
tions provider.
Powerful technologies have been
harnessed and new organizational
programs have been implemented to
keep the Bank at the forefront of
innovation, motivation and learning
wherever it operates.
Risk management striking
the right balance between risk
and return
As a responsible financial steward,
Bank of Montreal must always seek
ways to realize attractive returns
from investment while reducing the
risks associated with it.
To achieve that objective, Bank of
Montreal has developed a sophisticated
system that provides improved risk
measurement and analysis. The invest-
ments we have made in developing
state-of-the-art analytical and risk man-
agement
tools have established the
Bank as an industry leader in this field.
In recognition of our leading-edge
expertise in the portfolio management
of corporate risk, Bank of Montreal was
invited to become a co-sponsor with
J.P. Morgan and a consortium of promi-
nent
international banks in the Credit-
Metrics risk management venture.
CreditMetrics combines computer
s
oftware, data and analytical modeling
to measure and analyze the level and
nature of market and credit risks asso-
ciated with an investment, enabling
Skills
In the past decade, the North American financial services industry has undergone profound change, driven
in part by the global revolution in information technology. Today, it is information, not money, that is
the industry’s lifeblood. By investing in science, technology and its employees the Bank of Montreal
Group of Companies have created a platform for continuous learning and continued profitability.
Specifically, data mining provides
the Bank with a much better under-
standing of how purchasing decisions
are actually made, of our customers’
atti
tudes toward our products and ser-
vices
and of Bank of Montreal itself.
This understanding enables us
to develop and deliver the products
and services that offer the most value
to our customers, ensuring their
long-term loyalty and the Bank’s long-
term profitability.
Dedication to continuous
learning
To manage the transition from a pro-
vider of financial products to a provider
of financial services, Bank of Montreal