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2013 Annual Report
Letter From CEO
Joseph R. Swedish
CEO LETTER COMMUNITY FINANCIAL INFORMATION CORPORATE INFORMATION
Simplify. Stabilize. Unify. When reflecting on my first 10 months as
CEO of WellPoint, these three words represent both my initial ambi-
tions as well as the foundation of our company’s most meaningful
achievements. 2013 was a year of challenges for WellPoint, our indus-
try, and the U.S. health care system as a whole. But through changes
in leadership, the integration of two distinct yet successful organiza-
tions, and the complexity of the greatest market transformation in
the history of American health care, WellPoint’s 48,000 associates
truly performed. I am proud of what we accomplished together and of
the positive impact we make on the lives and health of the millions of
people we serve. I hope you share in that pride and in our optimism
for the future.
Simplify. Operationally, we simplified our structure and reinforced
accountability by aligning around two divisions: the Commercial and
Specialty Business Division and the Government Business Division. By
doing so, we gave our leadership the decision-making authority to
successfully run their businesses and more nimbly react to the evolv-
ing market dynamics. We refocused on our core business by stopping
initiatives that were inconsistent with our priorities, such as the
divestiture of 1-800 CONTACTS, and by developing operating strate-
gies for the future, including a three-year roadmap to enhance our IT
infrastructure and capabilities. We also completed the integration of
Amerigroup, exceeding our accretion targets, adding bench strength
and programmatic knowledge to our leadership base, and giving us
the largest Medicaid footprint in the industry with nearly 4.5 million
members served across 19 states.
To Our Shareholders,
Customers and Communities:
Company Culture Connections
WP  A R—page 8