Anthem Blue Cross 2013 Annual Report Download - page 5

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Culture
WellPoint associates played an integral role in
determining who we are and how we can best serve
our customers. ey have advanced our culture to
drive our strategy in the marketplace and to continue
to foster an environment where they feel empowered
to collaborate with our customers, meet consumer
needs and find creative health care solutions. Our
associates’ cultural integrity better positions
WellPoint to compete.
In the changing landscape of health care, one thing remains a
constant—the importance of keeping our customers first. At
WellPoint, we want to make sure that our associates remember
this in their day-to-day dealings with our affiliated health plan
members, providers, and business partners.
CULTURAL SHIFT
Energized by new leadership and business success, WellPoint under-
went a company-wide culture conversation, which included input
from thousands of associates. CEO Joseph Swedish participated in an
associate listening tour—visiting company sites across the country,
talking one-on-one with associates and encouraging conversation
about what it means to be a consumer-centric company. What
Swedish learned translated into a campaign that reinvested in our
core strengths and set a clear path to an even more prosperous
2013 Annual Report CEO LETTER COMMUNITY FINANCIAL INFORMATION CORPORATE INFORMATION
Company Culture Connections
WP  A R—page 4