Anthem Blue Cross 2013 Annual Report Download - page 6

2013 Annual Report CEO LETTER COMMUNITY FINANCIAL INFORMATION CORPORATE INFORMATION
future. What resonated strongly among associates was a workplace
that delivers results and strives for excellence, supports creativity and
risk-taking when searching for solutions, encourages transparency,
fosters engagement and empathy, and emboldens associates to do
the right thing. In this time of transition for the industry and the com-
pany, WellPoint is transforming health care with trusted and caring
solutions and we want to be the nation’s valued health partner. As a
result of the culture conversation, our values—Accountable, Caring,
Easy-to-do Business With, Innovative and Trustworthy—drive our
everyday actions with all of our customers and business partners.
PROVIDER COLLABORATION
One example of this is our focus on collaboration with providers
and fundamentally changing how we work with them to help drive
value. Our Enhanced Personal Health Care arrangements with pro-
viders allow us to promote high-quality care both through the way
we compensate providers and the support we oer to those provid-
ers as they adopt a patient-centered care model. Enhanced Personal
Health Care arrangements are in place in all of our markets, and
eventually will extend into new lines of business and across both
primary and specialty care.
In 2013, WellPoint continued its role with the board of the Patient
Centered Primary Care Collaborative, an organization dedicated to
advancing an eective and ecient health system built on a strong
foundation of primary care and the patient-centered medical home.
The post held by WellPoint leadership underscores the company’s
commitment to working with primary care physicians in driving down
health care costs without compromising the quality of care. WellPoint
also announced its first Vision Advisory Board designed to enhance
collaboration with independent vision care providers. The Advisory
Board will act as a forum to discuss industry changes impacting man-
aged vision care, and serve as a “focus group” for developing and
implementing new programs, products and services to providers and
our aliated health plan members. These boards will support our
eorts to be more collaborative and be a company that is easy-to-do
business with.
WellPoint is a company with an advanced culture that resonates
with our associates and is changing how we do business. We are
moving forward, together, working to transform health care with
trusted and caring solutions. Our associates are dedicated to this
and our company lives it.
Culture (continued)
Company Culture Connections
WP  A R—page 5