Anthem Blue Cross 2013 Annual Report Download - page 11

2013 Annual Report CEO LETTER COMMUNITY FINANCIAL INFORMATION CORPORATE INFORMATION
Creating a Healthier Future for
Children, Adults and Seniors
Community
Forward progress is achieved one step at a time. at’s the approach
of WellPoint Foundation, the charitable arm of WellPoint, Inc.
Together, with local, regional and national organizations, the
Foundation is addressing the nation’s most pressing health challenges,
promoting healthy habits and enriching lives.
At the center of WellPoint Foundation’s work is its Healthy
Generations grant platform: heart health, cancer prevention, diabetes
prevention, prenatal care, and active lifestyles. Within each of these
areas, WellPoint Foundation joins with likeminded, best-in-class non-
profit organizations to develop and implement health-improving pro-
grams with an emphasis on service delivery to maximize the
community impact of each grant dollar invested.
In 2013, WellPoint Foundation continued its support for high-per-
forming programs, such as the American Heart Association’s Hands-
Only CPR training campaign, OASIS Institute’s CATCH Healthy
Habits intergenerational wellness curriculum, and March of Dimes’
CenteringPregnancy prenatal care model. It also embarked upon new
projects, including support for the Boys & Girls Clubs of America’s
Military Youth of the Year program.
e Military Youth of the Year recognizes outstanding Boys & Girls
Clubs of America youth participating in Club programs located on U.S.
military installations across the globe. Participants advance through
local, state and regional competitions by demonstrating how they
have not only achieved academic success and overcome personal
obstacles, but also made outstanding contributions to their family,
school, community and Boys & Girls Clubs-affiliated youth center.
WellPoint Foundation is a longstanding supporter of Boys & Girls
Clubs of America, and serves as the national co-sponsor of its Triple
Play youth wellness program. at made it a natural fit for WellPoint
Foundation’s National Government Services Foundation to proudly
support the inaugural Military Youth of the Year program. Finalists
gathered in Washington, DC in September 2013 for a week of service
and celebration reinforcing the values of the competition. e events
were capped off with the awarding of a $20,000 college scholarship
and naming of Fort Knox, Kentucky’s RaShaan Allen as the first-ever
Boys & Girls Clubs of America Military Youth of the Year.
e formal grant programs of the WellPoint Foundation are supple-
mented and advanced by the community relations activities of
WellPoint’s affiliated health plans. rough sponsorships, charitable
donations and volunteerism, the associates of WellPoint are helping
their neighbors and enhancing the company’s involvement in local
communities. rough the Associate Giving Campaign, WellPoint
associates, backed by a 50 percent match from the WellPoint
Foundation, donated more than $6,000,000 to seven health and com-
munity-focused charities: American Cancer Society, American Heart
Association, American Red Cross, Community Health Charities,
Feeding America, St. Jude Children’s Research Hospital, and the
United Way.
e combined efforts of WellPoint, its foundation and associates con-
tinue to earn recognition, including: designation of WellPoint as a Red
Cross Annual Disaster Giving Program company, the Texas Diversity
Council’s Corporate Citizenship Award for Excellence in Philanthropy,
and a PR News Corporate Social Responsibility Award for WellPoint
subsidiary Amerigroup’s Community Volunteers program.
Company Culture Connections
WP  A R—page 10