Anthem Blue Cross 2008 Annual Report Download - page 12

20 WELLPOINT, INC.
TOUCH POINTS OF INNOVATION
Among our newest innovations is Anthem Care
ComparisonSM
, an online tool that lets members see
how their choice of hospitals for a specific procedure
may impact their costs. In collaboration with Zagat®
Survey, we introduced another tool allowing consumers
to review their patient-doctor experiences using Zagat’s
trusted methodology. And in 2008, WellPoint and the
WellPoint Foundation launched a collaboration with the
X PRIZE Foundation to develop a $10 million competition
for revolutionary new solutions to our nation’s most
pressing health care challenges.
HEALTH. CARE. VALUE.
As chief medical officer of
Women’s Health Connecticut,
the largest women’s health care
practice in the nation, Dr. Mark
DeFrancesco has been a vocal
advocate for WellPoint’s perform-
ance incentive initiatives, which
reward physicians and hospitals
for following recommended care
guidelines that result in better
patient outcomes, reduced errors
and higher member satisfaction.
THE REWARDS OF SUPERIOR PERFORMANCE
WellPoint encourages physicians and hospitals to
provide the highest quality care through innovative
pay-for-performance programs. We offer incentives for
meeting or exceeding industry-standard clinical practices
that result in better patient care and safety. For instance,
we reward hospitals for using programs and technologies
that improve medical outcomes, reduce errors and
increase member satisfaction. In many states, we were
the first to integrate all three of these components –
a critical link for driving real change and increasing
the value of every health care dollar.