Anthem Blue Cross 2008 Annual Report Download - page 11

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WELLPOINT, INC. 1918 WELLPOINT, INC.
Value.
This is the yardstick. This is the
difference between one company
and the next, the ratio between what
members or customers get and what
they pay. While value can be defined
by premium rates and lists of services,
it’s also often conveyed through the
intangibles – such as the passion we
bring to affordable new products and
services we provide.