Amazon.com 2004 Annual Report Download - page 45

Download and view the complete annual report

Please find page 45 of the 2004 Amazon.com annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 104

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104

Supplemental information about our net sales is as follows:
Year Ended December 31,
2004 2003 2002
(in thousands)
Net Sales:
North America
Media ............................................. $2,589,438 $2,269,472 $1,994,949
Electronics and other general merchandise ................ 1,127,754 878,519 681,041
Other ............................................. 130,152 110,422 85,467
Total North America ............................. $3,847,344 $3,258,413 $2,761,457
International
Media ............................................. $2,512,911 $1,779,476 $1,103,665
Electronics and other general merchandise ................ 558,490 224,606 65,877
Other ............................................. 2,379 1,204 1,937
Total International ............................... $3,073,780 $2,005,286 $1,171,479
Consolidated
Media ............................................. $5,102,349 $4,048,948 $3,098,614
Electronics and other general merchandise ................ 1,686,244 1,103,125 746,918
Other ............................................. 132,531 111,626 87,404
Total consolidated ............................... $6,921,124 $5,263,699 $3,932,936
Net Sales Growth Rate:
North America
Media ............................................. 14.1% 13.8% 10.2%
Electronics and other general merchandise ................ 28.4 29.0 17.9
Other ............................................. 17.9 29.2 17.7
Total North America ............................. 18.1 18.0 12.2
International
Media ............................................. 41.2% 61.2% 71.0%
Electronics and other general merchandise ................ 148.7 240.9 308.3
Other ............................................. 97.6 (37.8) 279.8
Total International ............................... 53.3 71.2 76.9
Consolidated
Media ............................................. 26.0% 30.7% 26.2%
Electronics and other general merchandise ................ 52.9 47.7 25.8
Other ............................................. 18.7 27.7 19.5
Total consolidated ............................... 31.5 33.8 26.0
Consolidated Net Sales Mix:
Media ............................................. 73.7% 76.9% 78.8%
Electronics and other general merchandise ................ 24.4 21.0 19.0
Other ............................................. 1.9 2.1 2.2
Total consolidated ............................... 100.0% 100.0% 100.0%
North America ...................................... 55.6% 61.9% 70.2%
International ....................................... 44.4 38.1 29.8
Total consolidated ............................... 100.0% 100.0% 100.0%
37