Allegheny Power 2010 Annual Report Download - page 5

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Building on this progress, FES continues to execute
a competitive retail strategy that combines the
strength of our low-cost, efficient fleet of power
plants with a focused sales effort. The addition
of the Allegheny Energy generating fleet further
enhances our retail strategy by substantially increasing
our available product and expanding the markets
into which we can effectively and efficiently deliver
that generation. With our generating plants located
within or near these markets, we target customers
whose usage is closely aligned with the capabilities
of our generating fleet.
Several recent initiatives also are expected to help
us expand our customer base in 2011 and beyond.
Working in partnership with ChamberChoice –
a group purchasing firm representing more than
90 Pennsylvania chambers of commerce – FES has
enrolled more than 8,000 chamber members
in western Pennsylvania. In addition, FES is
expanding into new markets outside our traditional
utility service areas by acquiring retail customers
in southern Ohio, Michigan and Illinois.
We continue to strengthen our competitive
position as we grow our retail business.
During the year, our competitive subsidiary, FirstEnergy
Solutions (FES), achieved a sixfold increase in the
amount of electricity it sold to governmental aggregation
groups – from 1.9 million megawatt-hours (MWH)
to 12.8 million MWH – and more than doubled direct
retail sales, primarily to industrial and commercial
customers. FES is now one of the largest retail
suppliers of electricity in the country.
In addition, we are nearing completion of our
effort to consolidate our transmission operations
into the PJM Interconnection. Recent filings with
the Federal Energy Regulatory Commission keep
us on track to meet our June 1, 2011, target date.
Safety remains a key priority in every facet of our
business. Employees throughout our Company strive
to achieve an accident-free workplace by taking
personal responsibility for their safety as well as the
safety of their coworkers. I’m especially proud of our
Ohio Edison and Penn Power employees, who reached
a significant safety milestone by working more than
six million hours without a lost-time accident – among
the best safety performances in our industry.
(Above) A student works on de-energized lines at one of our
Power Systems Institute (PSI) facilities. PSI trains the next
generation of employees in line and substation work.
Pursuing Strategic,
Generation-Backed
Sales Opportunities