Alcoa 2010 Annual Report Download - page 7

• In response to Airbus technical requirements for assembly of its new A350 wide body program, Alcoa has developed a range of highly engineered
fastening system solutions. These innovative solutions transform fastener applications beyond conventional use by integrating the function of
lightning strike management with the structural fastening of the airplane.
• Alcoa’s Kawneer unit, the leading supplier of architectural aluminum products and systems for the commercial construction industry, supplied the
renowned University of Michigan football stadium with high-performance aluminum products. Our aluminum provides durability to stand up to the
wear and tear of over 100,000 fans at the largest college-owned stadium in the U.S., enables unobstructed views of the fi eld action, and improves
ventilation during the warmer months of the football season.
In all of our end markets, Alcoa is partnering with customers globally to deliver ground-breaking, science-based solutions and innovative new products.
We continue to explore new horizons in cutting-edge fi elds of science, such as biomimicry and nanotechnology. Alcoa’s customers can count on us to
keep innovating the most advanced products and processes in the future, just as we have done for more than 120 years.
Our Values
In 2010, Alcoa continued to build on its reputation for excellence in sustainability and commitment to our core Values of health and safety. These are
Alcoa Values that we never compromise for profi t or growth.
In 2010, we achieved several best-ever safety performances, with 48% of locations reporting no recordable injuries and 82% of locations reporting zero
lost work days – an improvement of 20% from an already low base in 2009. Yet we are far from satisfi ed with our safety performance in 2010 because
we experienced the fatalities of three Alcoans and one company contractor. I have personally informed every Alcoa leader that they are only successful
if they meet our goals in both safety and business performance.
To reinforce that sustainability is an essential business function, in 2010 we created the new position of Alcoa Chief Sustainability Offi cer and
appointed one of our most experienced and senior Alcoans, the former Chief Financial Offi cer of our Primary Group, to the new role. His fi rst goal is to
continue reducing the greenhouse gas footprint of our operations. Our Primary Products business has lowered its CO2 intensity by 5% over 2009 levels
and achieved a 22% reduction over 2005 levels, a big step towards our 2030 goal of a 30% reduction. These reductions are the result of our strategic
efforts to take advantage of clean hydroelectric power in our operations; quickly share best practices to reduce process emissions; and drive energy
effi ciency at every location.
For our initiatives to recycle and reduce greenhouse gases, Alcoa continues to garner widespread recognition and
respect. We were named to the Dow Jones Sustainability Index for the ninth year in a row, and recognized by Bloomberg-
Maplecroft as one of the top three companies in climate-related innovation and carbon management. In Brazil, we were
named the sustainable company of the year by the leading business magazine, Exame. To receive this recognition
during a period of tremendous expansion in Brazil speaks volumes of Alcoa’s high standards of sustainability.
Alcoa also became the fi rst aluminum company to receive the Cradle to Cradle® Certifi cation for
its primary aluminum, aluminum for packaging and some of its commercial construction products.
This independent environmental certifi cation process by a respected agency, McDonough Braungart
Design Chemistry, assesses the total impact of a product on human health and the environment. While other metals and materials
claim “cradle to grave” recycling, there can be no better validation of the uniquely sustainable characteristics of aluminum, our miracle metal, than that
75% of all aluminum produced is still in use. Alcoa is pioneering the business benefi ts of recycling through our $24 million expansion of our aluminum
Alcoa 2010 Annual Report and Form 10-K 5
University of Michigan Football Stadium
© UM Photo Services Juruti, Brazil
Airbus A350
© AIRBUS S.A.S. 2009