Aetna 2005 Annual Report Download - page 21

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“What Aetna is doing, the elements
of this approach, are essential to
the early and accurate diagnosis
of depression, and to the remission
of patients’ symptoms.”
– James W. Cox-Chapman, M.D.
ProHealth Physicians, Inc.
Farmington, Connecticut
Faced with an increasingly complex and expensive health care
world, consumers need help navigating their way through the
system so they are better prepared to make informed decisions
that lead to better outcomes. Innovation is critical. Aetna’s
focus on innovation, rooted firmly in an understanding of our
constituents’ needs, is helping to forge initiatives that empower
consumers to achieve their optimal health. These initiatives are
built on new relationships and new ways of thinking.
TEAMING WITH DOCTORS TO TREAT DEPRESSION
Aetna announced an initiative in 2005 that could have a major
impact on the lives of our members suffering from depression. By
teaming up with primary care physicians, this new program is
designed to help identify and treat depression early – speeding
and improving a patient’s recovery. We provide physicians with
clinical tools and access to support from Aetna nurses and
behavioral health specialists, and we provide increased
reimbursement for physicians who screen and talk with patients
to diagnose depression.
Creating preference
through innovation
This new program
is designed to help
identify and treat
depression early –
speeding and improving
a patient’s recovery.