Aetna 2005 Annual Report Download - page 20

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16
We understood what a difficult time this was for Gulf Coast
residents; and we worked tirelessly with customers, members,
and doctors to answer their many questions and let them know
how to get the help they needed, when they needed it most.
MAKING THE CASE FOR PREVENTIVE CARE
Through our Aetna HealthFund®plans, we are helping to bring
consumers more affordable health care coverage that gives them
more control over their health care spending, while making access
to preventive care services a high priority. We are now a leader in
this important arena, with a keen understanding of the full
breadth of capability required for success.
As a leader, we continue to pioneer by developing better tools and
better capabilities, and are now in our eighth generation of the
Aetna HealthFund suite of consumer-directed health plans.
In 2005, we introduced an innovation that enables employers
with our health savings account-compatible, high-deductible
health plans to provide first-dollar coverage for preventive drugs
used for the treatment of hypertension, high cholesterol, diabetes,
asthma and osteoporosis. This industry-first approach encourages
our members to manage their conditions and prevent significant
complications that could otherwise arise. We know consumers
prefer prevention over treatment, and we are making it easier than
ever to achieve.
This is a key differentiator. We have more than doubled our
Aetna HealthFund membership in these products over the year-
end 2004 level.
As a leader, we
continue to pioneer
by developing better
tools and better
capabilities, and are
now in our eighth
generation of the
Aetna HealthFund®
suite of consumer-
directed health plans.