Adobe 2010 Annual Report Download - page 8

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subscription will incentivize customers who are price-conscious to adopt or migrate to the latest versions of our software. We
also intend to acquire new users through other means, including increasing our focus on the education market, where our
products are offered to schools and students and increasing our focus on addressing piracy problems with the inclusion of
more advanced anti-piracy enhancements in the product line.
Looking forward, we will continue to work on the next major versions of our creative products with a focus on
improved integration between our products, more efficient collaboration and workflow capabilities, better integration with
our Omniture Web analytics and business optimization products, and enhanced functionality, particularly in areas related to
interactivity and rich media use on smartphone, tablet, and Internet-connected TVs. We will expand our hosted cloud-based
services to augment the capabilities of our desktop products. We will utilize hardware improvements to continue to improve
the performance of our products. We will also continue to improve our support for HTML5 content creation, as support for
the new standard begins to be integrated into Web browsers and those browsers begin to be adopted by Web users.
We intend to continue our efforts to be the recognized market leader in the professional page layout, Web layout and
illustration software markets. In page layout, we will continue to add new features to our InDesign product with a focus on
cross-media publishing workflows, as well as continue to enhance its integration with other products print professionals
utilize in their workflows. In Web layout, we strive to continue to redefine the Web experience by offering the most feature-
rich, market-leading solutions for Website design and development with our Dreamweaver and Flash offerings. In these and
across all of our products, we intend to enhance our support for HTML5 as this new Web standard becomes more stable and
Web browser manufacturers begin to implement consistently more of its feature set. In illustration, we will continue to
innovate and develop new capabilities which we believe will preserve our Illustrator product as a leading graphics creation
solution.
With our developer tools, we plan to add new features and capabilities to our Flash Builder and Flash Catalyst products
to address the needs of designers and developers creating content and applications for both PC and non-PC environments.
We also anticipate that growth in sales of Internet-connected televisions from vendors like Samsung and Vizio will
continue to increase. Participation by these partners and potentially others will extend our opportunity for Flash Player
distribution from mobile devices to Internet-connected consumer electronic devices in the digital home. We expect this in
turn will increase the need for designer and developer solutions—ranging from our Creative Suite family of products to
previously mentioned developer tools and technologies.
Creative and Interactive Solutions Products—Creative Products
Adobe Creative Suite Design Premium—an integrated software solution that creative professionals can use as a platform
for print, Web and mobile content publishing; combines Adobe Acrobat Pro, Adobe Dreamweaver, Adobe Flash Catalyst,
Adobe Flash Professional, Adobe Illustrator, Adobe InDesign and Adobe Photoshop Extended technologies with file
management and integration technology called Version Cue, a file management and control center called Adobe Bridge, a
tool used to produce innovative and compelling content for a broad range of mobile phones and consumer electronics devices
called Adobe Device Central, and Adobe Connect software that enables users to instantly communicate and collaborate
through easy-to-use, easy-to-access online personal meeting rooms.
Adobe Creative Suite Design Standard—an integrated software solution that creative professionals can utilize for
professional design and print production, page layout, image editing, illustration and Adobe PDF workflows; combines
Adobe Acrobat Pro, Adobe Illustrator, Adobe InDesign and Adobe Photoshop technologies, Version Cue, Adobe Bridge,
Adobe Device Central and Adobe Connect software.
Adobe Creative Suite Master Collection—an integrated software solution which provides all the tools creative
professionals require to create content for every design discipline in one offering; provides capabilities for professional page
layout, image editing, vector illustration, print production, Website design/development, rich interactive content creation,
visual effects and motion graphics, video capture/editing/production, DVD titling and digital audio production; includes
Adobe Acrobat Pro, Adobe After Effects Professional, Adobe Contribute, Adobe Dreamweaver, Adobe Encore, Adobe
Fireworks, Adobe Flash Builder, Adobe Flash Catalyst, Adobe Flash Professional, Adobe Illustrator, Adobe InDesign, Adobe
Photoshop Extended, Adobe Premiere Pro and Adobe Soundbooth technologies, Version Cue, Adobe Bridge, Adobe Device
Central, Adobe Connect and Adobe Dynamic Link which enables intermediate rendering for a smoother workflow between
video production tools.
Adobe Creative Suite Web Premium—an integrated software solution that provides creative professionals a complete
solution for creating interactive Websites, applications, user interfaces, presentations, mobile device content and other digital
experiences; allows users to prototype Web projects, design Website assets, build Web experiences and efficiently maintain