Adobe 2010 Annual Report Download - page 17

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distribution and data collection, and create Adobe PDF documents that enable Adobe Reader users to digitally sign Adobe
PDF documents, participate in a shared review and fill and save in forms.
Adobe Acrobat Pro Extended—in addition to all the capabilities of Acrobat Pro, Acrobat Pro Extended enables
collaboration between extended teams of designers and engineers to more securely and reliably communicate, visualize and
document architectural and manufacturing designs using 3D data; allows users to insert and publish 3D designs from major
CAD applications in Adobe PDF documents that can easily be shared with suppliers, partners and customers using the free
Adobe Reader software; Acrobat Pro Extended also: allows users to easily add audio, video and quizzes to PowerPoint slides
to create rich, interactive presentations with Adobe Presenter; enables conversion of a variety of video formats to Flash video
for playback in PDF documents; and enables the creation of PDF maps through the importing geospatial files that can retain
metadata and coordinates. Acrobat Pro Extended was discontinued with the release of Acrobat X.
Adobe Acrobat Suite—a new suite of software for business professionals which combines Acrobat X Pro, Adobe
Photoshop and rich media applications to allow users to create interactive PDF experiences such as presentations, proposals
and training materials; includes Adobe Acrobat X Pro, Adobe Photoshop, Adobe Captivate, Adobe Presenter, Adobe
LiveCycle Designer and Adobe Media Encoder.
Adobe CreatePDF—a new, online PDF file creation service that provides easy conversion of almost all document files
to Adobe PDF for the secure and reliable sharing of rich electronic documents that can be viewed easily within leading Web
browsers or on computers via the free Adobe Reader.
Adobe SendNow—a new, online file sharing service that lets users send, share, and track files online, even large ones,
without the complications of email size restrictions, multiple email attachments, FTP sites, and overnight shipping services.
Adobe Reader—software for reliable viewing, searching, reviewing and printing of Adobe PDF documents on a variety
of hardware and operating system platforms; when used with certain Adobe PDF documents created with Adobe LiveCycle
Reader Extensions Server software, Adobe Acrobat Pro or Adobe Acrobat Pro Extended, Adobe Reader also can be used to
enable collaborative workflows through the addition of collaboration features built into the Adobe PDF document; these
features include review and markup tools that normally are not present in the standard Adobe Reader product.
Enterprise Market Opportunity
The Enterprise segment of our Digital Enterprise Solutions business addresses the needs of large enterprises and
governments in today’ s rapidly changing digital experience technology landscape. The explosion of innovation in digital
experiences ranges from those found on traditional PC screens to new experiences delivered to tablets and smartphones.
These experiences include content which utilize enterprise data, interactivity, and rich media such as video. In addition, social
interaction is an increasing requirement, as is the desire to measure and optimize these experiences with Web analytics data,
dash boards and experience optimization software.
We believe these market trends and customer requirements are creating the need for a new category of enterprise
software. Industry analysts have labeled this opportunity customer experience management or CEM. We offer our market-
leading CEM platform—comprising our Adobe LiveCycle Enterprise Suite, our Adobe Content Repository Extreme
(“CRX”), and Adobe Communiqué (“CQ”)—to enterprises and government agencies who wish to improve their customer
interactions and experiences.
Our CEM platform enables our customers to not only reach their constituents through new communication channels,
such as mobile and social, but also to provide common infrastructure across all of the customer touch points and processes in
an enterprise. For example, enterprises leverage our CEM platform to tailor the offers presented by an agent in the traditional
call center based on what the customer was researching on their mobile Website—leading to better customer alignment and
loyalty, greater revenue, and reduced selling costs.
The value of CEM extends across the enterprise. Chief marketing officers invest in CEM solutions to increase marketing
agility and to better engage customers by delivering consistent, personalized, targeted campaigns across channels. Chief
revenue officers leverage CEM to increase revenue and selling productivity with more effective and optimized customer-
facing applications, by bringing selling applications and content to the mobile sales force, and ensuring that all customer
touch points present the customer with consistent messages and content. Operations and customer service leaders use CEM
solutions to present a consistent, customer-centric view of the multiple enterprise systems that power a scalable business—
frequently re-engineering customer processes for greater customer satisfaction and reduced costs.
Our CEM platform provides creative and developer tools for creating applications and global Web experiences. It also
provides common business user applications for managing content and messages, and, it provides a common framework to