Adobe 2010 Annual Report Download - page 28

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28
Adobe FrameMaker Server—extends the capabilities FrameMaker software in an automated, server-based environment;
includes features that facilitate high-volume publishing, including catalog, database, and directory publishing, as well as the
production of personalized technical documents and custom eBooks.
Adobe Font Folio—contains more than 2,200 typefaces from the Adobe Type Library in OpenType format, offering a
type solution for print, the Web, digital video or electronic documents; also includes Adobe Type Manager which makes it
easy to create beautiful text for print, Web and video projects.
Adobe JRun—a legacy application server solution based on the J2EE specification; integrates with our development tool
offerings and is used to deploy applications for functions such as online banking and customer service.
Adobe PageMaker—software used to create high-quality documents simply and reliably with robust page layout tools,
templates and stock art.
Adobe PDF Print Engine—a next-generation printing platform that enables complete, end-to-end PDF-based workflows
using common PDF technology to generate, preview and print PDF documents; allows PDF documents to be rendered
natively throughout a workflow, providing performance benefits which include eliminating the need to flatten transparent
artwork.
Adobe PostScript—a printing and imaging page description language that delivers high quality output, cross-platform
compatibility and top performance for graphically-rich printing output from corporate desktop printers to high-end publishing
printers; gives users the power to create and print visually rich documents with total precision; licensed to printing equipment
and workflow software manufacturers for integration into their printing products.
Adobe RoboHelp—an easy-to-use authoring tool used by developers and technical writers to create professional help
systems and documentation for desktop and Web-based applications; utilizes support for HTML, PDF import/export, team
authoring capabilities, as well as JavaHelp.
Adobe Shockwave Player—a rich media player used for deploying multimedia content for use in Internet solutions
including education, training, games and commerce.
Adobe Technical Communication Suite—includes Acrobat, Captivate, FrameMaker and RoboHelp technologies; helps
customers improve their workflows, especially technical communicators who want a single solution to meet their content
creation and publishing needs.
Adobe Type Classics for Learning—a low-cost, introductory font library designed for students and educators.
Adobe Type Sets—various collection packages of Adobe’ s best-selling typefaces; makes it easy to create beautiful text
for print, Web and video projects.
FreeHand MX—a professional vector graphics tool designers and illustrators use to create high quality images that can
be scaled; supports developing images for print, the Web and Adobe Flash Player.
COMPETITION
The markets for our products and services are characterized by intense competition, evolving industry standards and
business and distribution models, disruptive software and hardware technology developments, frequent new product
introductions, short product life cycles, price cutting with resulting downward pressure on gross margins and price sensitivity
on the part of consumers. Our future success will depend on our ability to enhance our existing products, introduce new
products on a timely and cost-effective basis, meet changing customer needs, extend our core technology into new
applications and anticipate and respond to emerging standards, business models, software delivery methods and other
technological changes.
Creative and Interactive Solutions
In our Creative and Interactive Solutions segment, we offer the Adobe Creative Suite in multiple editions which consist
of combinations of several of our technologies. In addition to offering the technologies within the Creative Suite editions, we
also offer them as individual software applications. These products compete with those from many companies, including
Apple, Aviary, Avid, Corel, Microsoft, Quark and others, as well as from various open source initiatives.
Of the competitors listed, no single company offers the complete range of capabilities that our Creative Suite family of
products offers. Microsoft, with their Expression Studio, competes with several aspects of our Adobe Creative Suite family of
products. For example, Expression Studio includes: Microsoft Expression Design, which competes with our Adobe Illustrator
and Adobe Fireworks products; Microsoft Expression Blend, which competes with our Adobe Flash Catalyst and Flash