Adobe 2010 Annual Report Download - page 25

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25
tools and our newly acquired Day products, and by delivering “one click” optimization capabilities for vertical market
solutions such as the Adobe Digital Publishing Suite.
With our Scene7 solutions, we merged the management and delivery of the Scene7 product line into our Omniture
business to leverage the similar go-to-market models and targeted customer bases. We intend to market the capabilities of our
Scene7 offerings to help customers automate the production and availability of rich media experiences on their Websites.
Omniture Products
We offer the Adobe Online Marketing Suite, powered by Omniture technology, our suite of products, solutions and
services used to manage and enhance online, offline and multi-channel business initiatives, which we host and deliver to our
customers on-demand and also provide as an on-premise solution for some products. Our Online Marketing Suite consists of
an open business analytics platform, online and multi-channel analytics, and an integrated set of applications to optimize
digital advertising spend and conversion. These components and services are accessed primarily by a Web browser, and are
built on a scalable and flexible computing architecture. As such, these components and services reduce the need for our
customers to make upfront investments in technology, implementation services or additional IT personnel, thereby increasing
customers’ flexibility in allocating their IT capital investments.
The components of our Online Marketing Suite are described in more detail below and are organized by five main
components of our offering: Advertising Optimization, Conversion Optimization, Online Analytics, Multi-channel Analytics
and Omniture Open Business Analytics Platform.
Advertising Optimization
Adobe SearchCenter—hosted software which simplifies search marketing by providing a common interface to manage
search campaigns across multiple search engines, integrate campaign metrics with Web analytics, and optimize across
marketing programs; enables search marketing to occur in the context of a broader marketing plan so that users such as online
marketers can improve brand engagement and online conversions.
Conversion Optimization
Adobe Merchandising—hosted software which enables retailers to implement online merchandising strategies that
optimize marketing effectiveness through increased conversions and average order value; helps retailers grow their online
business by improving shoppers’ ability to find and select products, as well as promoting products based on business goals
and metrics.
Adobe Publish—an on-demand WCM solution that enables business users to easily create, manage and update Web
content without the need of IT or Web developers; enables content owners to easily publish and maintain content on their
Websites.
Adobe Recommendations—hosted software which enables businesses to promote products and content online; utilizes
flexible data and behavioral driven algorithms, allowing customers to increase conversions on their Websites by ensuring
relevant choices are automatically presented to customers, either on Websites or through email campaigns.
Adobe Scene7 On-Demand—provides an easy-to-use, Web-based visual merchandising system to upload, manage,
enhance and publish dynamic rich content; used by many leading online retail Websites to automate the production and
availability of rich media experiences, including zoom, dynamic sizing, personalization and interactive dynamic product
catalogs.
Adobe Search&Promote—new, hosted Website search and merchandising application that helps marketers anticipate
visitor search intent and promote the most relevant products and content across Web and mobile site searches; provides
flexible search and navigation interfaces, social browsing, sort and filter options, refinements based on multiple facets such as
color, gender and customer ratings, an advanced marketer console to monitor conversion metrics and paths, and a visual rule
builder to manage promotions.
Adobe SiteSearch—hosted software which gives users such as marketers the ability to control and optimize the search
results on their sites; enables control over the search experience with presentation and navigation features designed to help
guide visitors to the most relevant information; integrated with Omniture SiteCatalyst, SiteSearch dynamically promotes the
most successful products, services and content to the top of search results using analytics-derived metrics such as revenue,
conversion rates and page views.