Adobe 2003 Annual Report Download - page 7

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7
We have responded to these market opportunities by delivering several new releases of our digital imaging and
video software applications. In the first quarter of fiscal 2003, we released version 1.0 of our Adobe Photoshop
Album product, which is a new easy to use, consumer-focused software product that helps users organize and share
their digital photos. In the third quarter of fiscal 2003, we released a new integrated family of digital video products,
including a new rewritten version of Adobe Premiere Pro software for video editing, version 6.0 of Adobe After
Effects software for adding special effects to video, Adobe Audition software for audio editing, and Adobe Encore
DVD software for DVD creation. In addition to these individual digital video products, we released a new Adobe
Video Collection that contains these products and comes in two versions: Standard and Professional. In the fourth
quarter of fiscal 2003, we released the latest upgrade to Photoshop – Photoshop CS – which is the industry-leading
product for digital imaging. We also released version 2.0 of Adobe Photoshop Album, and version 1.0 of Adobe
Atmosphere, a new software tool which allows professionals to create three dimensional multimedia interactive
environments.
With our digital imaging products, we plan to continue to innovate with our Photoshop product to meet the
needs of creative professional customers, including professional photographers, graphic designers, Web designers,
and video producers. We plan to improve the integrated digital photography workflow that centers on Photoshop,
while expanding the potential customer base by improving the interface of the product to be more accessible to non-
professional users (including amateur photographers and consumers). In addition, we have implemented anti-piracy
measures in Photoshop CS and the Creative Suite to guard against illegal use of the software.
In the consumer digital imaging market, we offer a comprehensive digital media software product line for
consumers, including Photoshop Album for digital photo organization, fixing, and sharing and Photoshop Elements
for amateur photographers and digital imaging hobbyists to perfect their photos. We also plan to continue partnering
with vendors in the digital imaging and video market to deliver integrated photo services, and we have made
Photoshop Album Starter Edition available for free to millions of users via inclusion with Adobe Reader to provide
a compelling initial digital imaging experience. Finally, we continue to work on integration of Adobe PDF
technology as a means for users to collaborate electronically and share their digital images.
With our new set of digital video products, we strive to provide the strongest, market-leading digital video
authoring platform for our customers. To grow our digital video business, we are marketing the benefits of our
digital video platform to creative professionals and videographers in the film, broadcast, corporate, and event
videography market segments, and we are working with partners to deliver integrated video systems on the
Microsoft Windows platform which utilize our software.
Digital Imaging and Video Products
Adobe After Effects — software used to create sophisticated animation, motion compositing, and special effects
found in multimedia, television broadcast, film, and the Web; available in two versions: After Effects Standard
provides basic 2D and 3D compositing, animation, and visual effects tools; After Effects Professional adds advanced
features such as motion tracking and stabilization, advanced keying and warping tools, more than 30 additional
visual effects, and additional audio effects.
Adobe Atmosphere — a software tool for authoring graphically rich three dimensional worlds that viewers on
the Web can figuratively enter and interact in; provides a platform for creating realistic and immersive environments
that offer a revolutionary approach to content, Web navigation, community, and communication.
Adobe Audition — a professional audio editing environment designed for demanding audio and video
professionals; provides advanced audio mixing, editing, and effects processing capabilities.
Adobe Encore DVD — professional DVD authoring and creation software; provides a comprehensive set of
design tools and integration with other Adobe software to create a streamlined DVD creation workflow; provides
ability to output projects to all recordable DVD formats, ensuring a wide degree of playback compatibility.
Adobe Photoshop — provides photo design enhancement and editing capabilities for print, the Internet, and
multi-media; used by graphic designers, professional photographers, Web designers, professional publishers, and
video professionals, as well as amateur photographers and digital imaging hobbyists.