Adobe 2003 Annual Report Download - page 6

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Please find page 6 of the 2003 Adobe annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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6
Adobe InCopy — an editorial tool for collaboration between writers, editors, and copy-fitters; InCopy is a
companion to Adobe InDesign.
Adobe InDesign — a page-layout application for publishing professionals; based on an open, object-oriented
architecture that is extensible, it enables Adobe and its industry partners to deliver powerful publishing solutions for
magazine, newspaper, and other high-end publishing applications.
Adobe PageMaker — software used to create high-quality business documents simply and reliably with robust
page layout tools, templates, and stock art.
Adobe Type Basics OpenType Edition — includes Adobe’s best-selling typefaces, plus Adobe Type Manager;
makes it easy to create beautiful text for print, Web, and video projects.
Adobe Type Classics for Learning — a low-cost, introductory font library designed for students and educators.
Adobe Type Manager — available in Light (free) and Deluxe versions; provides powerful, easy management of
all PostScript Type 1, OpenType, and TrueType fonts.
Adobe Type Sets — various Collection packages of Adobe’s best-selling typefaces; makes it easy to create
beautiful text for print, Web, and video projects.
Digital Imaging and Video
Digital Imaging and Video Market Opportunity
With the first release of Adobe Photoshop more than ten years ago, and with a strong market presence with our
imaging and video editing tools today, Adobe sets the standard for digital imaging software. Adobe’s digital
imaging and video segment consists of powerful software products used by creative professionals, business users,
and consumers to create visually rich content. Customers in the Digital Imaging and Video segment include graphic
designers, photographers, Web content creators, and multimedia, film, audio, and video producers who work in
industries such as advertising, graphic design, book publishing, magazine publishing, newspaper publishing, Web
site design, intranet site development, music and entertainment, corporate and marketing communications, product
design, user interface design, sales training, printing, architecture, and fine arts. They rely on Adobe’s digital
imaging and digital video editing solutions to create and enhance many of the pictures and video we see everyday in
print, on television, in movies, and on the Web.
Driving the market opportunities for Adobe in this segment is the growth in the use of digital devices such as
digital cameras, digital video cameras, multi-media-enabled computers, DVD players, scanners, Web-capable and
image-enabled handheld devices, and cellular phones. As more users migrate towards digital photography and
digital video recording, the potential market for Adobe grows. Internet broadband adoption also makes the Web a
viable platform for the delivery of rich media, especially digital video.
Creative professionals use Adobe’s digital imaging and video software to create visually rich content found in
communication media such as books, newspapers and magazines, as well as television commercials and movies.
Business users utilize digital imaging and digital video software to enhance digital images and video when
accomplishing tasks such as enhancing corporate communications, creating presentations and sales training
materials, and developing content for internal (Intranet) and external Web sites. Consumers use this type of software
to take advantage of the advancements made in digital photography and video technology to enhance, manage, and
share their personal photographs and videos.
As the use of digital photography and digital videography grow, we believe creative professionals throughout
the world will continue to require software solutions to edit, enhance, and manage their digital photographs and
digital videos. We also believe hobbyists will use, with more frequency, digital imaging and digital video software
as more people purchase digital still cameras and digital video cameras.