Adobe 2003 Annual Report Download - page 5

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5
If we are successful with this strategy, we believe that many of our Creative Professional customers will migrate
from licensing individual products such as Photoshop or Illustrator to licensing them in the Creative Suite product.
This could cause a shift in revenue from our Digital Imaging and Video business segment to our Creative
Professional business segment. Given that individual Photoshop product revenue is a significant component of the
Digital Imaging and Video segment, customers may in the future acquire Photoshop via the Creative Suite, the
revenue for which is reported in the Creative Professional business segment, instead of by individual Photoshop
product purchase, the revenue for which is reported in the Digital Imaging and Video segment.
We also believe that, over time, we can deliver additional revenue generating products and integrated services
as add-on offerings to the Creative Suite.
Our Creative Professional strategy also focuses on growing our market share with InDesign in the professional
page layout software market, and with Illustrator in the professional graphics illustration software market. In
addition, we have implemented anti-piracy measures in Photoshop CS and the Creative Suite to guard against illegal
use of the software. As we stated earlier, we believe that this business could benefit from a broad, global economic
recovery and subsequent increase in marketing spending, if it were to occur in 2004.
Creative Professional Products
Adobe Content Server — an easy-to-use, all-in-one system for publishers, distributors, retailers, and individual
authors to prepare, secure, and license eBooks in Adobe PDF directly from their Web sites.
Adobe Creative Suite Premium Edition — suite of integrated software solutions that creative professionals can
use as a platform to modify and enhance digital images, create graphics, produce professional-quality printed
publications, create and maintain dynamic Web sites, author visually rich content for wireless devices, and share
content reliably for print and screen display. The different applications share a similar user interface and several
commands, tools, palettes and keyboard short-cuts. The suite combines Adobe Acrobat Professional, Adobe GoLive,
Adobe Illustrator, Adobe InDesign, and Adobe Photoshop technologies, as well as a new file management and
integration technology called Version Cue.
Adobe Creative Suite Standard Edition — suite of integrated software solutions that creative professionals can
use as a platform to modify and enhance digital images, create graphics, and produce professional-quality printed
publications. The different applications share a similar user interface and several commands, tools, palettes and
keyboard short-cuts. The suite combines Adobe Illustrator, Adobe InDesign, and Adobe Photoshop technologies, as
well as a new file management and integration technology called Version Cue.
Adobe Font Folio OpenType Edition — contains more than 2,200 typefaces from the Adobe Type Library in
OpenType format, offering a complete type solution for print, the Web, digital video, or electronic documents.
Adobe FrameMaker — an application for authoring and publishing long, structured, content-rich documents
including books, documentation, technical manuals, and reports; provides users a way to publish their content to
multiple output formats, including print, Adobe PDF, HTML, XML, and Microsoft Word.
Adobe GoLive — Web design and publishing software that provides innovative tools that Web authors require
to design, layout, produce, and maintain content for Web sites and wireless Web devices without the need for
complex multimedia programming.
Adobe Graphics Server — imaging server software used to create and maintain digital graphics and images on
frequently updated data-driven content, such as Web sites and printed catalogs, by automating the creation and the
reuse of images; integrates with content management and e-commerce systems to automate workflows, and
eliminates the tedious manual tasks of refining and reformatting images for specific purposes.
Adobe Illustrator — a vector-based illustration design tool used to create compelling graphic artwork for print
publications and the Web.