Activision 2012 Annual Report Download - page 93

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ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
FINANCIAL INFORMATION
For the Three Months and Year Ended December 31, 2012 and 2011
(Amounts in millions)
Year Ended
December 31, 2012
December 31, 2011
$ Increase
% Increase
Amount
% of Total
Amount
% of Total
(Decrease)
(Decrease)
GAAP Net Revenues by Distribution Channel
Retail channel
$
3,013
62
%
$
2,697
57
%
$
316
12
%
Digital online channels1
1,537
32
1,640
34
(103)
(6)
Total Activision and Blizzard
4,550
94
4,337
91
213
5
Distribution
306
6
418
9
(112)
(27)
Total consolidated GAAP net revenues
4,856
100
4,755
100
101
2
Change in Deferred Net Revenues2
Retail channel
69
(185)
Digital online channels1
62
(81)
Total changes in deferred net revenues
131
(266)
Non-GAAP Net Revenues by Distribution Channel
Retail channel
3,082
62
2,512
56
570
23
Digital online channels1
1,599
32
1,559
35
40
3
Total Activision and Blizzard
4,681
94
4,071
91
610
15
Distribution
306
6
418
9
(112)
(27)
Total non-GAAP net revenues 3
$
4,987
100
%
$
4,489
100
%
$
498
11
%
1 Net revenues from digital online channel represent revenues from subscriptions and memberships, licensing royalties, value-added services, downloadable content,
digitally distributed products, and wireless devices.
2 We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred net revenues.
3 Total non-GAAP net revenues presented also represents our total operating segment net revenues.
75