Activision 2012 Annual Report Download - page 4

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DRIVES
REVENUES
GAAP REVENUES
PREMIUM INTERACTIVE
ENTERTAINMENT
11%
INCREASE
YEAR ON YEAR
2%
INCREASE
YEAR ON YEAR
NON-GAAP REVENUES(1)
2011 2012
$4.8B
$4.9B
2011 2012
$4.5B
$
5.0 B
(1)
For a full reconciliation, see tables
at the end of the annual report.
ACTIVISION BLIZZARD, INC.
/ 2012 ANNUAL REPORT / 2