Activision 2012 Annual Report Download - page 21

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3
• In North America and Europe combined, including toys and accessories, Activision Publishing was the #1 console and handheld
publisher for the calendar year with the #1 and #3 best-selling franchises—Call of Duty® and Skylanders.
• Activision Blizzard reported record digital revenues for the calendar year and was the #1 third-party interactive entertainment
Western digital publisher.
• For the calendar year, in aggregate across all platforms in the U.S. and Europe, Activision Publishing’s Call of Duty: Black Ops
II was the #1 best-selling title in dollars and Call of Duty: Modern Warfare® 3 was the #9 best-selling title in dollars.
• In both North America and Europe, including toys and accessories, Skylanders Giants™ was the #1 best-selling kids’ title in
dollars for the fourth quarter. Additionally, for the calendar year, in North America and Europe combined, including toys and
accessories, Skylanders Giants was the #5 best-selling game in dollars, and Skylanders Spyro’s Adventure® was the #4 best-
selling game in dollars.
• For the calendar year, Blizzard Entertainment had two top-10 PC games in North America and Europe. Diablo III was the #1
best-selling PC game at retail, breaking PC-game sales records with more than 12 million copies sold worldwide through
December 31, 2012, and World of Warcraft: Mists of Pandaria® was the #3 best-selling PC game at retail.
Product Release Highlights
The following games and content packs, among other titles, were released during the year ended December 31, 2012:
• Family Guy: Back to the Multiverse
• Ice Age™ Continental Drift Arctic Games
• Men In Black: Alien Crisis™
• Prototype® 2
• Skylanders Giants
• The Amazing Spider-Man™
• Transformers™: Fall of Cybertron™
• Transformers Prime™
• Wipeout 3
• World of Warcraft: Mists of Pandaria
On January 29, 2013, Activision released Revolution, the first downloadable map pack for Call of Duty: Black Ops II, (“Revolution”)
on the Xbox 360. Revolution is expected to be available on other platforms during the first quarter of 2013.
StarCraft II: Heart of the Swarm™, the first expansion to Blizzard’s real-time strategy game StarCraft II: Wings of Liberty®, is
expected to be available in stores and online beginning March 12, 2013.
International Operations
International sales are a fundamental part of our business. Net revenues from international sales accounted for approximately 50%,
50%, and 46% of our total consolidated net revenues for the years ended December 31, 2012, 2011 and 2010, respectively. We maintain
significant operations in the United States (“U.S.”), Canada, the United Kingdom (“U.K.”), France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, South Korea and China. An important element of our international strategy is to develop content that is specifically
directed toward local cultures and customs. Our international business is subject to risks typical of an international business, including, but not
limited to, foreign currency exchange rate volatility and changes in local economies. Accordingly, our future results could be materially and
adversely affected by changes in foreign currency exchange rates and changes in local economies.