AIG 2005 Annual Report Download - page 23
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21
INNOVATION
We are always looking for and
identifying new distribution avenues
for selling products.
Left to right: We wrote more than $1.3 billion in specialty workers compensation net premiums through a website that serves the small business market. ■
AIG companies are the leading providers of fixed annuities sold through banks in Japan. ■Through a cooperative relationship with PICC,
the largest property-casualty insurer in China, we have the opportunity to offer jointly developed accident and health products to customers in virtually
every town in the world’s largest country. ■AIG American General’s Affluent Markets Group provides a full range of products and marketing services
to leading life insurance producers and organizations serving the high-net-worth marketplace.
AIG reaches its customers
through a global network of
714,000 agents and brokers, as
well as an array of alternative distribution
channels, such as direct marketing, credit
cards, travel agents, banks and retailers.
The company’s ability to identify and
adapt to changing distribution channels
is one of its major assets. AIG businesses
stay closely in touch with customer
distribution preferences and move quickly
to implement efficient ways to address
them. In Japan, for example, American
Home Assurance Company has the largest
non-life direct marketing operation, which
emphasizes customer convenience.
AIG companies are also staffed with
experts in the field of technology who
have made significant strides in helping
business units distribute their products
online. In recent years, several AIG com-
panies have launched web-based systems
that allow brokers to quote and bind
insurance policies in a matter of minutes.