eTrade 2010 Annual Report Download - page 6
Download and view the complete annual report
Please find page 6 of the 2010 eTrade annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
-
185
-
186
-
187
-
188
-
189
-
190
-
191
-
192
-
193
-
194
-
195
 |
 |
• FDIC insured sweep deposit accounts that automatically transfer funds to and from customer brokerage
accounts;
• access to E*TRADE Mobile Pro, which allows customers to trade stocks and transfer funds between
accounts via a Blackberry®, the Apple iPhoneTM, the Apple iPod®Touch, the Apple iPadTM or the
AndroidTM device as well as the ability to monitor real-time investment, market and account
information;
• use of Power E*TRADE Pro, our desktop trading software for qualified active traders, which includes
CNBC Plus, providing customers with customization capabilities, an expanded feature set and more
news and information;
• an open applications programming interface (“Open API”) for third-party and independent software
developers, which allows customers to have access to technical information and documentation,
reference guides, and other resources to help network external applications and programs with our
active trader platform;
• two-second execution guarantee on all qualified market orders for Standard & Poor’s (“S&P”) 500
stocks and exchange-traded funds;
• margin accounts allowing customers to borrow against their securities;
• cross-border trading, which allows customers residing outside of the U.S. to trade in U.S. securities;
• access to international equities in Canada, France, Germany, Hong Kong, Japan and the United
Kingdom and foreign currencies, including the Canadian dollar, Euro, Hong Kong dollar, Yen and
Sterling; and
• research and trade idea generation tools that assist customers with identifying investment opportunities
to make informed decisions; these tools include market commentary from Dreyfus and Minyanville’s
Buzz & Banter, a business and finance site.
Long-Term Investing Products and Services
• use of the Investor Resource Center, which provides an aggregated view of our investing tools, market
insights, independent research, education and other investing resources;
• flexible advisory services through Online Advisor, our investment advice tool designed to provide
investors with actionable investment guidance, including recommended asset allocations ranging from
fully self-directed investing to 100 percent discretionary portfolio management from an affiliated
registered investment advisor;
• fixed income tools in our Bond Resource Center aimed at helping customers identify, evaluate and
implement fixed income investment strategies;
• access to Retirement QuickPlan, which is an easy-to-use, four-step retirement planning tool that
provides a quick assessment of an individual’s or a family’s retirement savings and investing plan as
well as tips to help get on track with personal retirement savings goals;
• managed investment portfolio advisory services with an investment of $25,000 or more from an
affiliated registered investment advisor, which provides one-on-one professional portfolio
management;
• unified managed account advisory services with an investment of $250,000 or more from an affiliated
registered investment advisor, which provides customers the opportunity to work with a dedicated
investment professional to obtain a comprehensive, integrated approach to asset allocation,
investments, portfolio rebalancing and tax management;
• no fee and no minimum individual retirement accounts;
• access to more than 1,000 non-proprietary exchange-traded funds and over 8,000 non-proprietary
mutual funds;
3