eTrade 2010 Annual Report Download - page 28

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Performance Graph
The following performance graph shows the cumulative total return to a holder of the Company’s common
stock, assuming dividend reinvestment, compared with the cumulative total return, assuming dividend
reinvestment, of the S&P 500 and the S&P Super Cap Diversified Financials during the period from
December 31, 2005 through December 31, 2010.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among E*Trade Financial Corporation, the S&P 500 Index
and S&P SuperCap Diversified Financials
$0
$20
$40
$60
$80
$100
$120
$140
12/05 12/06 12/07 12/08 12/09 12/10
E*Trade Financial Corporation S&P 500 S&P SuperCap Diversified Financials
*$100 invested on 12/31/05 in stock or index, including reinvestment of dividends.
Fiscal year ending December 31.
Copyright© 2011 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved.
12/05 12/06 12/07 12/08 12/09 12/10
E*TRADE Financial Corporation 100.00 107.48 17.02 5.51 8.44 7.67
S&P 500 100.00 115.80 122.16 76.96 97.33 111.99
S&P Super Cap Diversified Financials 100.00 123.55 104.73 47.69 63.14 67.62
25